Go Mobile or Go Home: Local Marketing Insights for Business Success

Local marketing is a great way for small and locally-owned businesses to connect with leads and existing customers in their target market. As noted by Ben Gran in an article that appeared on Kabbage (@KabbageInc), “local marketing creates opportunities for small businesses to compete with big brands on a more level playing field.”

Gran further notes that many leads and customers are looking for information about local businesses, and thus, are more receptive to seeing advertising that is tailored to their immediate location. Listed below are some of the top trends that will shape local marketing this 2015:

Consumers are Rapidly Adopting Mobile & Tablet

As reputable local marketing news sites like Marketing Digest have noted, consumers are adopting smartphones and tablets at an unprecedented rate. According to the latest data from comScore (@comScore), 190.3 million people in the United States owned smartphones during the three months ending in June 2015 (representing 76.7% mobile market penetration). Meanwhile, according to eMarketer (@eMarketer), 156 million Americans will own tablets this year.

In light of these trends, small and locally-owned businesses need to adapt their local marketing tools and strategies to meet the needs of both smartphone and tablet users. It’s also important to note that consumers are becoming more comfortable with making payments using their smartphones and tablets. These payments are coursed through a wide array of apps and tools.

Search Engines and Digital Consumers Favor Mobile-Friendly Websites

As noted by Priya Florence Shah in an article that appeared on Business 2 Community (@B2Community), websites are vital to establishing a dynamic online presence and inform potential customers that you own a legitimate business.

Business websites need to be optimized with high-quality content, as well as proper keyword and link-building strategies. With more and more digital consumers browsing online content on their smartphones and tablets, both the search engines and digital consumers now favor mobile-friendly websites.

Mobile-friendly websites follow the principles of responsive design. Such websites adjust and display seamlessly across an array of devices (desktop computers, smartphones, and tablets). Ensuring that your website is mobile-friendly will ensure that your web pages get displayed on mobile search results. Mobile-friendly websites will also continue to receive mobile-based traffic from local searchers.

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Paul Stinemetz

President at Paul Stinemetz, Inc.

Paul Stinemetz is the founder Paul Stinemetz, Inc., a consultancy focusing on the needs of digital marketing agencies.

Paul is also the founder of Endlessrise and the Advanced Marketers Institute.

Paul Stinemetz was the first person to found a digital marketing agency that was 100% exclusively dedicated to only servicing marketing agencies on a white label basis. This company was called Endlessrise and was founded in 2008. Over the next 8 years Paul held true to his word and never accepted a retail client and made it possible for thousands of marketing companies to efficiently grow their retail digital marketing firms with low overhead, affordable service costs and elite leadership and coaching.

Paul not only led this industry but became known as one of the top marketing agency coaches. He went on to build one of the largest marketing platforms in the world and build an elite overseas operational marketing team.

Through his years of experience working hand in hand with small to large marketing agencies, Paul has spent the majority of his professional career building services, specialized operations, software, marketing material and coaching programs to help digital marketing agencies succeed.

Paul stands out as a unique consultant of his caliber and is unparalleled as a marketing agency consultant.

Paul is also the founder and current president of Advanced Marketers Institute, an educational platform that trains marketers on how to establish a consultancy based marketing company and intricate instruction on best consulting practices.

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