Facebook Launches “Anthology” to Help Brands Produce Better Video Ad Content

When it comes to connecting people via the Internet, Facebook is no doubt the King. The social media network has come a long way since it was first launched a little more than 10 years ago. From its beginnings as a start-up website created by Harvard students, Facebook has transformed itself into an unstoppable social media company.

Facebook recently launched yet another program, this time targeting brands and publishers through video ad content. Facebook has seen huge success with video content, and now boasts an average of four billion views daily, according to Facebook’s latest statistics. The number is up from three billion in January.

From the official announcement on the Facebook for Business blog:

As video consumption continues to grow on Facebook, we’re working to make sure that people see videos that are high quality and relevant. This includes videos from brands. That’s why we launched Anthology—a new group of leading video publishers, who, together with the Facebook Creative Shop, will work with brands to produce outstanding advertising content for Facebook.

The new program, dubbed “Anthology”, is said to help brands produce more high-quality videos for their advertising by partnering them with several media organizations, like Funny or Die (@funnyordie), Vice Media (@VICE), and The Onion (@TheOnion)—media organizations that have considerable experience in storytelling and video production.

Facebook is also partnering with Electus Digital (@ElectusLLC), Oh My Disney (@OhMyDisney), Tastemade (@tastemade), and Vox Media (@voxmediainc) for the program. “While brands are free to work with any content producer on their Facebook advertising campaigns, Anthology publishers are Facebook Marketing Partners,” the company noted.

This means that each partner is proven to aid brands not only produce more engaging video ads, but also “get the most out of the Facebook platform to drive business results.” [See Figure 1]

Figure 1 (Source: Facebook Marketing Partners)

Facebook’s in-house creative strategy team, the Creative Shop, is also set to partner with brands and publishers by providing essential inputs, such as audience planning, insights, distribution plans, and measurement.

The launching of Anthology could result in high profits for all parties involved. For more information about Anthology, you may visit the Facebook Marketing Partners website.

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