In the world of ecommerce, a website either makes or breaks a business. Whether you own a small business or a large company, you will need to rely on your website and use it as a tool to sell your products and services. What you need to do is make sure that your website is doing exactly just that: generating leads, converting site visitors into paying customers, and boosting your sales.
According to the latest ecommerce marketing news from Entrepreneur.com (@Entrepreneur), entitled “10 Hacks to Help Your Website Generate More Leads, Sales and Revenue,” you don’t really need a major do-over to optimize your website’s performance. Here are some helpful tips to get you started on the right track.
Put it to the test.
Even if you think your website is doing well in terms of sales, you might be surprised on how much room for improvement there really is. First, start with a good ol’ site audit. Everything from design to traffic should be tested to know just where you stand. Next, find out which parts of your website are drawing the most clicks from visitors and which aren’t; repositioning might help parts that are underperforming. Lastly, find out what sources of traffic aren’t producing conversions. Using the data from the audits, you may then begin drawing up a better plan to upgrade your website.
Introduce new visual elements.
Simple and navigable web design is the ideal option if you’re running an online business; however, since the majority of consumers are visual creatures, you might want to offer them something more—eye candy, if you will. According to another Entrepreneur.com article, entitled “5 Secrets for Increasing Conversions on Your Site,” adding images and videos of products can help your customers see what your products are all about. Another tool that can help you is a live chat option. This way, your employees get to interact directly with potential customers and encourage a sale.
Make some calls-to-action.
A call to action is how you convince your site visitors to become actual customers, but some websites tend to overdo it. If you have more than one on each page, you’re bound to drive customers away. One cleverly designed call-to-action should be enough; a simple “Join now” or “Free Trial” perhaps. One last hurrah by using an exit popup offer would probably not hurt your chances.
It’s a dog-eat-dog world out there. If you want your business to stay ahead of the competition, keep up-to-date with the most recent ecommerce marketing tips and news from top sources like Marketing Digest.
Megan Pearson
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