eCommerce Marketing News Can Help You Keep Up with New Market Trends

The field of eCommerce is constantly evolving and is quite young. It has only been less than two decades since the Internet exploded in the international scene—and online businesses popped up a little later after that. eCommerce has come a long way from simple beginnings to the mammoth online stores that sell almost everything. Many changes have happened in the field these past years and these changes are ongoing. As an online business owner, you’ll want to be aware of these changes.

eCommerce’s New Face

The main advantage of reading the latest eCommerce marketing news is that you’ll know about upcoming trends and implement them early on. A recent Time (@TIME) article outlined how physical stores are integrating technology to stay competitive in the online-saturated marketplace. Although brick-and-mortar retailers are still as popular as ever, people are being lured into the ease and convenience of just buying things online. To counter this, store owners have decided to implement some changes that take advantage of online connectivity.

One example of this is Bloomingdale’s use of interactive window displays. Passersby would see a clothing sample on the window and manipulate its specifics to see how it would look; they can change the color, design, and size to figure out if the item would be a good purchase. To top it all off, shoppers could decide to buy the item they digitally tweaked and have it taken out to them.

Another innovation comes in the form of an app. eBay has developed software that monitors your purchasing history and supplies it to retailers; this gives them a chance to design a potential shopping list for you. For example, the app may notice that you like pink items and will alert the online sales assistants about your preference.

More Things on the Horizon

These changes are just the beginning. Another article, this one from Beaconstac (@Beaconstac), details even more improvements coming to eCommerce sites. For example, a number of online merchants are utilizing virtual fitting rooms, where clothes are simulated to show shoppers how they would look when wearing a particular item. This gives people a chance to be more discerning about their purchase no matter where they are. Another development is that of placing a 360 product view on online stores. This gives people more information and the impression that it’s like a real shopping experience where they get to carefully scrutinize a product.

Be Informed

Knowing about these trends can help you stay competitive. If you want to be informed of eCommerce marketing insights and upcoming developments, always check online marketing sites like Marketing Digest for the latest news and updates.

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Megan Pearson

Community Manager at Marketing Digest

Megan Pearson is a hard-core online marketing consultant and evangelist. She is also passionate about design and fashion. Being part of Marketing Digest allows her to keep track of developments and innovation in the industry.