Ecommerce Marketing News Articles on Customer Experience & Engagement

Some may think that internet marketing is all about using targeted keywords and attracting as many visitors as possible to a website, hoping to make more sales as a result. While true, these things only scratch the surface of real web marketing, which gives emphasis on providing both prospects and loyal customers with value. Businesses need to rethink their approach if they rely too much on optimization and web traffic instead of providing their customers with what they truly need.

Two articles on the Entrepreneur (@Entrepreneur) website titled The Future of Ecommerce Will Focus on Creating Experiences and Why Customer Engagement is the Future of Ecommerce discuss how ecommerce hinges on providing customers with relevant experiences through engagement. Ecommerce now plays a major role in business operations, and those enterprises that fail to adopt it are missing out on the many opportunities provided by the Internet. For ecommerce to truly take off, however, businesses need to build a proper web storefront that utilizes the latest in marketing techniques. Useful ecommerce marketing news from sources such as Marketing Digest (@mktgdigest) can help businesses better understand how to sell to their customers on the Web.

What Ecommerce is All About

Ecommerce can take the form of electronic payments, online auctions, internet banking, and online ticketing, but for businesses, it usually means providing online shopping opportunities for customers. These days, with the popularity and ubiquity of the Web, retailers cannot simply stop at making a website. They need to consider offering online shopping services for their internet-savvy customers.

The Advantages of Ecommerce

By using ecommerce tactics like online shopping, businesses can potentially improve how their customers relate to them by adding a degree of interactivity. Ecommerce also potentially reduces operating expenses, since businesses can simply run a virtual storefront that does not take up physical space or much manpower to run. Additionally, online storefronts are always open no matter the time, at no extra expense to the business.

Learning from the Best

Businesses could stand to learn some popular ecommerce marketing tips from the Web that can improve their sales further. News aggregate sources are the best places to learn what works in the ecommerce model, and how recent developments are affecting the industry. Knowledge is power, and enterprises in the business of ecommerce should keep themselves updated with the news if they want to stay competitive.

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Megan Pearson

Community Manager at Marketing Digest

Megan Pearson is a hard-core online marketing consultant and evangelist. She is also passionate about design and fashion. Being part of Marketing Digest allows her to keep track of developments and innovation in the industry.