The leading social media sites have established innovative ways for businesses to target customers, helping them connect with audiences on a more personal level. As new platforms continue to emerge and evolve, the marketing rules of engagement have transformed as well.
According to an article published in Examiner.com (@examinercom), entitled “How to execute an effective social media marketing plan,” the best way to get started is to have a clear definition of your business goals and then choose the appropriate social media management platform. This is because the right social media management platform will keep your various social media accounts updated and monitored. Whether you have an existing social media strategy or are about to devise one, keep these social marketing tips in mind to fine tune your promotional strategy and stay ahead of the game:
Focus less on your followers – Social media feeds have become noisy places, with numerous businesses and professionals, celebrities, and regular social media users competing for your audience’s attention. Regardless of which social media accounts you use, you need to shift your focus from attracting a huge number of followers to generating engagement. By posting targeted, relevant, and high-quality content to your social media accounts, you’ll attract more engagement from followers, which in turn facilitates brand building.
Maximize advertising – In another Examiner.com article, entitled “Internet and social media strategies you must follow in 2015 as a web owner,” the writer reports that popular social media sites—like Facebook, Twitter, and Instagram—offer advertisers solid ad interfaces that can help them reach their target audiences. “A business can ensure that is appears on the first page of News Feeds as long as it’s willing to pay to be there.”
Provide engaging content – Over the years, Facebook has adjusted the organic reach of business pages to improve the end-users’ experience. Facebook users are interested in seeing content they care about, and don’t appreciate spammy and irrelevant content. To succeed in this adjusted playing field, business owners should hire creative content creators to create content that generates hype, engagement, and the loyalty of a large fan base.
Follow industry leaders – It may prove challenging to get the right content specialist to work on your social media campaign. While you are still leafing through resumes, have a clear idea of what industry leaders are doing and replicate it to your advantage.
Choose your social media channels carefully – The truth is, you don’t have to have a presence on every social media channel. It’s better to create dynamic content that drives your business goals for a handful of carefully chosen social media channels than to maintain a fragmented and confusing presence on every available social media channel. For more up-to-date social marketing news, subscribe to Marketing Digest (@mktgdigest).
Jacqui Harris
Local SEO Magic offers a full range of digital marketing services, including Social Media Marketing, Search Engine Optimization, Video Production & Marketing, Web Design, Mobile Marketing, Press Release Writing & Distribution, Business Consultancy, and much more.
Jacqui has been a digital marketing professional for over 20 years, and is passionate about helping entrepreneurs succeed in their digital marketing endeavours, both online and offline.