Drive More Traffic, Leads, and Sales with These Valuable SEO Tips

Organic search can be a key starting point for brands and marketers who want to reach their target market. According to a study released by the National Retail Federation (@NRFnews), search marketing (including SEO) was the most effective source for acquiring new customers for 85% of retailers last year.

Listed below are some valuable SEO tips you can apply to increase traffic to your website, boost lead generation and conversions, and increase profits for your business.

Fundamental SEO Tactics to Master in 2015

In his article for Search Engine Land (@sengineland), entitled “5 Essential SEO Techniques To Master In 2015,” Jim Yu listed down some of the ways marketers can improve their organic search initiatives. Yu advised brands and marketers to align their content and SEO departments to achieve maximum results.

While the best approach is still to begin with strategic content and apply SEO best practices in order to maximize the value and online visibility of the resulting content, many brands and marketers still struggle to achieve these ends.

To ensure that the content and SEO departments are working together to achieve a common goal, Yu suggests that managers establish a clear workflow—from content creation to optimization—for both technical and creative specialists to observe.

As for other major takeaways, Yu also advised brands and marketers to make mobile SEO a priority this year.

Optimize Your Website with Advanced SEO Techniques

Neil Patel (@neilpatel) recently wrote an article entitled “10 Advanced SEO Techniques That’ll Double Your Search Traffic”. This article lists down advanced fixes brands and marketers can initiate on their websites to double their search traffic. His first tip is for brands and marketers to audit their site framework to discover why they’re not getting enough search traffic and sales.

He also advises brands and marketers to create well-designed and well-optimized landing pages to improve lead generation and sales. It also wouldn’t hurt for brands and marketers to research the exact keywords their competitors are using, and use the gathered information to generate better content for their own sites. Finally, he advises brands and marketers to practice deep linking (i.e. using anchor text to link to other pages inside a blog or website).

Search engine optimization is an ever-evolving discipline that requires brands and marketers to keep up with latest best practices and changes initiated by the search engines. Fortunately, keeping up with SEO news and trends is made easier when you subscribe to websites like Marketing Digest.

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Paul Stinemetz

President at Paul Stinemetz, Inc.

Paul Stinemetz is the founder Paul Stinemetz, Inc., a consultancy focusing on the needs of digital marketing agencies.

Paul is also the founder of Endlessrise and the Advanced Marketers Institute.

Paul Stinemetz was the first person to found a digital marketing agency that was 100% exclusively dedicated to only servicing marketing agencies on a white label basis. This company was called Endlessrise and was founded in 2008. Over the next 8 years Paul held true to his word and never accepted a retail client and made it possible for thousands of marketing companies to efficiently grow their retail digital marketing firms with low overhead, affordable service costs and elite leadership and coaching.

Paul not only led this industry but became known as one of the top marketing agency coaches. He went on to build one of the largest marketing platforms in the world and build an elite overseas operational marketing team.

Through his years of experience working hand in hand with small to large marketing agencies, Paul has spent the majority of his professional career building services, specialized operations, software, marketing material and coaching programs to help digital marketing agencies succeed.

Paul stands out as a unique consultant of his caliber and is unparalleled as a marketing agency consultant.

Paul is also the founder and current president of Advanced Marketers Institute, an educational platform that trains marketers on how to establish a consultancy based marketing company and intricate instruction on best consulting practices.

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