Creating Simple yet Striking Pages and Other Timely Web Design Tips

One design style has been recently taking center stage among web platforms and getting featured by various online marketing niche sites: minimalism. This classic way of visual presentation has been around for ages, but it has always been a reliable technique across numerous industries.

The article Say Goodbye to These 5 Web Design Trends by Tech.Co (@techcocktail) cites minimalism as one of the design philosophies to adapt as you veer away from past trends where pages are complex and filled with visual noise. If you want to harness the potential of minimalism in making a great impact with your online presence, you must make your interface simple yet striking by using elements rich in quality and not necessarily in quantity.

Additionally, in the article entitled Minimalism in Web design: Past and Future by The Next Web (@TheNextWeb), you can appreciate the history and evolution of the style, which goes back to the earliest parts of the 20th century. You can also see how the “less is more” appeal is being maximized by several brands today through their minimalist websites.

Likewise, you can get an idea on how such a timeless technique can advance or be refined in the future. Reliable web design news sites like Marketing Digest will certainly be at the forefront of depicting how a minimalistic web layout adapts to the dynamic tastes of consumers and suits the changing needs of brands.

Here are other timely web design tips on minimalism that you can glean from the articles mentioned above:

Being Creative with Contrast

Bold contrasts make a statement, which can be achieved through combining colors or graphics with pronounced differences. For instance, you can maximize the negative space of the page and leave it white and blank, and incorporate clear, original photos and high definition videos in it. You can also use modern typography for a dramatic impact. Steer clear of unrealistic stock photos and outdated fonts.

Focusing on No-Nonsense Navigation

Simplicity in the user interface or navigation scheme of the website also translates to minimalism. Instead of piling on multiple pages, which can make the website slower and less responsive, you ought to focus on a couple of pages that enable scrolling (your home page, about us, and blog, for instance).

Of course, there should be visual balance throughout those key pages, which can be achieved “through a clear visual hierarchy, consistent alignment & positioning, and smart use of symmetry and asymmetry,” according to The Next Web article. As much as possible, long dropdown menus with a lot of submenus should be avoided.

Is your website currently applying the principles of minimalism? If not, you might want to give it a try and see the beauty (and profitability) that lies in simplicity.

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Megan Pearson

Community Manager at Marketing Digest

Megan Pearson is a hard-core online marketing consultant and evangelist. She is also passionate about design and fashion. Being part of Marketing Digest allows her to keep track of developments and innovation in the industry.