Content Marketing News Highlight Tools for Effective Content Marketing

In establishing an online presence, content marketing is an important component. It’s essential for building relationships and gaining customers. Many companies recognize this, in line with what content marketing news show. According to the report by Curata (@curata), 76 percent of companies are allotting more investment to content marketing.

Content marketing can be considered an activity or a process. Either way, simply doing it does not guarantee success. To carry it out effectively, one needs the right tools and tactics. Entrepreneur (@Entrepreneur) lists down strategies and recommended tools for content marketing.

Defining the Needs and Overall Strategy

The foundation of a content marketing strategy depends on the particular content needs of the company. Based on this, the exact tasks can be planned and assigned accordingly. For this part, ProofHub, Kapost, and Marketing.ai are examples of tools where the team can collaborate for the planning and other phases of the strategy.

Creation and Curation of Content

Creating new content or curating existing ones will definitely be a part of content marketing. For this, essential tools include Storify, Curata CCS, and Contently. The first two enable finding relevant content and the third one allows tapping into freelance writers for creating original content.

Spreading the Word

Having great content is important but it doesn’t stop at that. Content simply doesn’t sell itself, so promotion and sharing are necessary for success. With the right tools, these aren’t that hard to pull off. Content Marketer taps into word-of-mouth marketing, allowing connections with influencers for a boost in traffic and shares. Buffer allows management of social media sharing with post scheduling for multiple platforms. PixxFly provides automation that saves both time and money with content sharing, news releases, etc. Narrow focuses on Twitter and uses keywords and hashtags to find viable audience to interact with.

Analytics

Simply sharing is not enough. It’s important to track what works and what doesn’t, and this is where analytics come in. After all, what isn’t measured cannot be improved. Tools for this need to be accurate and focused on relevant data. Parse.ly uses predictive analytics to determine why audience respond to content. SumAll tracks social media data to see how campaigns are doing. Raven Tools allow benchmarking results against competitors, gathering results data from SEO to PPC.

These are just a few examples of tools. To learn more strategies and tools, it’s important to be updated on content marketing tips from resources, such as Marketing Digest.

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Megan Pearson

Community Manager at Marketing Digest

Megan Pearson is a hard-core online marketing consultant and evangelist. She is also passionate about design and fashion. Being part of Marketing Digest allows her to keep track of developments and innovation in the industry.