Content Marketing Insights: Types of Content that are Highly Shareable

We live in the Information Age, and Internet users are hungrier than ever for informational and relevant content. On the other hand, the last couple of years has witnessed the explosion of content production, with content both good and bad clogging various content distribution channels.

As many reputable content marketing news sites are quick to point out, content marketing campaigns cannot succeed without the right strategy, a deep understanding of the target audience, and proper dissemination of content through content distribution channels.

According to the renowned content marketing and social media influencer, Jeff Bullas (@jeffbullas), content marketing is about attracting attention. This attention can be turned into engagement, and engagement can be turned into leads and customers. Bullas went on to list eleven types of content that people love to share. Some of these types of content will be highlighted in this article.

First on Bullas’ list is instructional content, commonly known as “How to” content. How to’s are specific and valuable sources of information, and can help you reach a highly targeted audience. Next is large listicles. Their easy-to-read format and compelling nature attracts readers. These days, listicles with more than 20 items are pretty common.

Facts and statistics come next. If you choose the right topic, you will have insightful and fascinating data to present to your audience. Infographics are also popular, as they present informative content in an easy-to-digest visual format.

As is apparent to anyone who spends time on social media, people just love to share real images of real people with real stories. Indeed, sharing authentic stories and images of people can help you establish a stronger connection with your audience.

Meanwhile, tweets that have images are more eye-catching than pure-text ones. Plus, they’re more shareable, too. Humans are highly visual, and that’s why articles with multiple images work well. Curiosity gap headlines are something you should try, too. A long headline may not seem appealing, but if you phrase it in a way that sparks curiosity—that changes things for the better.

Writing long 1,500+ word articles may seem counterintuitive if you want your content to be shared; however, long form content still works for certain niches and certain types of target audiences. Another effective content type is quotes presented in an image. Instead of tweeting a quote textually, superimpose it on a related image.

What Makes Them Shareable?

An article from Search Engine Journal highlights the different characteristics of content that make them shareable: concise material, use of images, unique value, and audience specificity. You can see that the content types above share one or more of these characteristics. Keep checking out online marketing resources like Marketing Digest to gain more content marketing insights.

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Megan Pearson

Community Manager at Marketing Digest

Megan Pearson is a hard-core online marketing consultant and evangelist. She is also passionate about design and fashion. Being part of Marketing Digest allows her to keep track of developments and innovation in the industry.