Latest comScore Desktop Search Engine Rankings: Yahoo Sees Significant Increase in Share at the Expense of Google
Yahoos deal with Mozilla to become Firefoxs new default search engine is still making waves.
Desktop search engine rankings in the United States saw significant changes in December 2014. Internet analytics company comScore released its December 2014 U.S. Desktop Search Engine Rankings report on January 20, 2015. The most noteworthy change was Yahoo grabbing 1.6% of share, while Google lost the same share percentage points during the said period.
Figure 1 (Source: comScore)
As seen in Figure 1 above, Google went down from 67% in November 2014 to 65.4% in December 2014, revealing a -1.6 point change. Yahoo appears to have stolen Googles share of percentage points by jumping from 10.2% in November 2014 to 11.8% in December 2014. The other search sites remained largely the same, with Bing gaining an 0.1 point change, and AOL getting a -0.1 point change.
In the mobile and tablet arena, on the other hand, Google remains the dominant search engine with nearly 84% of the total market share. Yahoo stayed in the second spot with a little over 10% and Bing had under 6% of mobile and tablet search market share in the U.S., according to StatCounter. [See Figure 2]
Figure 2 (Source: StatCounter)
In a separate StatCounter report, released on January 7, 2015, it was revealed that Yahoos search share gained approximately two points from 8.6% in November 2014 to 10.4% in December 2014, marking Yahoos biggest growth since 2009.
As stated in previous Marketing Digest reports, the consistent increase in Yahoos share is mainly attributed to a deal it made with Mozilla to become Firefoxs new default search engine, which caused a number of Google users to transfer to Yahoo.
Yahoo CEO, Marissa Mayer, called the deal the most significant partnership for Yahoo. She said that the search site will feature a clean, modern interface that brings the best of Web front and center for Firefox users, thus providing them with a better search experience.
Whether Yahoo will be able to continue leveraging this partnership remains to be seen.
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