Marketing Digest

Bing Adds New Mobile Crawlers For Non-Responsive Mobile Sites

Marketing Digest Writing Team

Bing Introduces a New Set of Crawlers to Support Non-Responsive Mobile Sites

Bing announced the addition of crawlers that aim to make websites work on mobile devices despite having non-responsive designs. The said crawlers work with Bingbot Mobile User Agents, which “identify themselves with a user agent that mimics some of the most common mobile device types.”
The “mobile compatibility” of every website is being actively checked by Bing, as a website’s ability to respond to various mobile devices is an important aspect that determines how Bing views a site when providing Bing or Bing-powered search results across mobile devices.

Lee Xiong, Program Manager of the Bing Crawl Team, explains a few points on the significance of having a mobile-friendly website. In his blog post, he reminded site owners that “mobile is now.” He also mentioned a separate blog post by Duane Forrester, Bing’s Senior Product Manager, in 2013, which discussed the importance of mobile.

Moreover, he encouraged webmasters to ensure responsive web design by avoiding duplication and m.-URLs for mobile. A blog post in 2012 was also mentioned to further explain Bing’s “original recommendation” on optimizing websites for all devices. Xiong adds that many sites still use separate URLs for their mobile websites.

Given this, Bing has started to delve on websites with the Bingbot Mobile User Agents, aiming “to give [Bing] the best representation of what [their] users can expect from [the] website when viewed on their favorite device.” The new crawlers are as follows:

Likewise, those user agent strings containing “BingPreview” are capable of “‘rendering’ the page, just like a user’s browser would.” Xiong says that access to core content of the URLs is not enough for these crawlers to work. Like Google’s recent warning to webmasters, he strongly recommends not to block essential parts of sites, such as JavaScript or CSS files, as these parts are vital resources needed to load each page.

Xiong concluded with tips on safeguarding the best mobile search experience for users:

To safeguard the best mobile search experience for your users, move towards a responsive model that adapts to your user’s device at the same URL. At the same time, to safeguard the best mobile search experience for our mobile Bing users, we do probe the web with crawlers that emulate the most popular user devices (and which identify themselves as such!) to inform our rankers.  To that end, make sure our mobile bots can crawl your site freely and that you are not blocking essential parts of your site (such as JavaScript or CSS files).

Do you think having a mobile-friendly website is a must for all webmasters? Are Bing’s new crawlers the solution to sites not optimized for all platforms? Let us know what you think by placing your comments below!

Comments

comments