Beyond What Looks Good: 5 Web Design Tips Every Marketer Needs to Know

When you hear the term “web design,” you would naturally think of the website’s appearance. Visual elements like vibrant colors, photos, graphics, and texts may be the first things that come to mind. The better these elements are selected and laid out on a page, the more the website will be attractive to users, right?

Expert web designers know that effective web design always goes beyond what looks good. While aesthetics are important, it’s all for naught if the designer fails to optimize for user experience. This is exactly the main point of the article by Abbas Rajani for Business 2 Community (@B2Community), entitled “Conversion Focused Web Design – What Designers Should Know”.

Of course, following these best practices can be difficult (or even impossible) if you have a lot of people tinkering with your website content and adding or editing stuff in it. The article “7 Actionable Web Design Tips” by Jessie-Lee Nichols cautions marketers about this possible headache and listed some solutions for it.

Here are five web design tips you can glean from those two Business 2 Community articles:

1. Choose simple but effective elements strategically.

The whole web design planning should be meticulously done and based on research, especially when it comes to the selection of colors, images, and fonts to use. You can gather ideas from templates, determine which colors and texts best represent your brand and attract customers, and what photos should be used to make an impact online and encourage conversions.

2. Make sure the entire website is organized and functional.

Apart from the contents of the website, the layout and the functions should be a strategic decision, too. Users must be able to easily access your website’s features, navigate the pages to find the information they want, and encounter no errors or slow page loads.

3. Invest in maintaining a responsive website.

Going mobile isn’t optional anymore; if your website isn’t responsive, it could be penalized by the search engines. To make it more mobile-friendly, avoid cluttering the pages, choose readable fonts and clear images, and use buttons and links that are easy to click.

4. Make sure that the call-to-action is well-placed and obvious.

Your call-to-action (CTA) should be comprehensible and located in the right part of the page. The CTA should also be enticing in terms of visuals (e.g. size, text, color of the buttons) to boost conversions.

5. Monitor the trends you should follow.

Not every web design strategy will suit your goals or circumstances. Reliable web design news sites like Marketing Digest can help you sort through today’s many trends and find the ones that would best benefit your brand or help fulfill your clients’ objectives.

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Paul Stinemetz

President at Paul Stinemetz, Inc.

Paul Stinemetz is the founder Paul Stinemetz, Inc., a consultancy focusing on the needs of digital marketing agencies.

Paul is also the founder of Endlessrise and the Advanced Marketers Institute.

Paul Stinemetz was the first person to found a digital marketing agency that was 100% exclusively dedicated to only servicing marketing agencies on a white label basis. This company was called Endlessrise and was founded in 2008. Over the next 8 years Paul held true to his word and never accepted a retail client and made it possible for thousands of marketing companies to efficiently grow their retail digital marketing firms with low overhead, affordable service costs and elite leadership and coaching.

Paul not only led this industry but became known as one of the top marketing agency coaches. He went on to build one of the largest marketing platforms in the world and build an elite overseas operational marketing team.

Through his years of experience working hand in hand with small to large marketing agencies, Paul has spent the majority of his professional career building services, specialized operations, software, marketing material and coaching programs to help digital marketing agencies succeed.

Paul stands out as a unique consultant of his caliber and is unparalleled as a marketing agency consultant.

Paul is also the founder and current president of Advanced Marketers Institute, an educational platform that trains marketers on how to establish a consultancy based marketing company and intricate instruction on best consulting practices.

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