I recently came up with an offer for my agency (A-Train Creative) to offer to people who get a new website to also become GDPR Compliant in the process.

In so doing though I learned what I believe are the main points people need to know about this compliance, and how you too can follow these steps for your own websites.

What does GDPR mean? General Data Protective Regulation. It’s about website visitor privacy. Thus site owners need to inform visitors when personal data is stored and collected, and explain how that data will be used. And they should be able to delete it all upon request.

On my new website offer page I am able to state this: Your new website will comply, and here’s how:

Privacy Policy

We’ve created a Privacy Policy template which we can use for your site, which we will customize with your personal details. The important factor here is that customers will see this and trust you more for having it.

SSL Certification

Included with your site will be an SSL certification which you may recognize as an https as opposed to an http. That means to the user that the connection to your site is secure, and can’t be intercepted! Again, this is all for your customers and builds trust among them. It means your site is a safer website. That’s all good, right?

Notice – We collect cookies

We create a cookie notification for your site visitors, and we’ll link it to your privacy policy. See what we did there? Your site is trustworthy, and you’re on the cutting edge of consumer safety.

You now have an Opt-in

In keeping with the spirit of informing site visitors and customers alike when their personal information is being collected, we can now add an opt-in option to be added to forms on your website. That simple tweak takes you one step closer to being golden in the eyes of the GDPR, and also your potential customers because after all, it’s all for them.

Personal Data – Be Gone!

Part of the GDPR policy is giving consumers the right to be able to say “hey, I want all personal data collected by your company about me to deleted.” This is aka the right to be forgotten. Well, your A-Train Speed Site (in addition to including personalization and great speeds to benefit SEO) will create a Form Response page where you can manage and delete all information associated with that form!

So as you can see A-Train is all over this GDPR thing for you!

To summarize, we’ll

1. Activate a customized Privacy Policy page for you
2. Activate Cookie notification
3. Update existing forms with an opt-in consent
4. Enable opt-in consent on all new contact forms
5. Set up SSL (https) for your sites

So there you have it.

In my offer page, I laid out the main points of GDPR compliance. As I mentioned, it’s about website visitor privacy. While this is more important to some than others, and while these stricter regulations are now only in place for the EU specifically, many in the USA and Canada are following suit. Consider it an opportunity to show your site visitors how much you care and that you have taken a great step to prove it.

Trust is hard to come by and difficult to earn.

Take this opportunity to be the leader in trustworthiness! It’s easy to learn these few extra steps and is something many will begin to have questions about. Hopefully, I’ve provided some answers. If you have questions contact bfallis@atraincreative.com or call Blaine at 281-235-6470.

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