Philip Sinclair, Author at Marketing Digest

About
Latest Posts

Follow me!

Philip Sinclair

A Business Development Consultancy with a focus on building successful online strategies.

The internet has spawned a set of so-called self-proclaimed internet gurus over the last decade, some good some bad and can often lead to blind alleys leading to wasted money and time, this has caused me to set up a clear and concise path for a business’s digital marketing efforts.

When setting up a website, what are the best platforms to use? There are the platforms that are billed as free, but is free really free? What doesn’t cost you in money could end up costing you in time and lost sales so it isn’t really free, is it? Software systems can often be confusing and there is huge learning curve, often leading to lost time.

A lot of small and local businesses struggle to understand the online world and how it can help their business with a few simple strategies and this is why we have set up this consultancy.

Follow me!

Latest posts by Philip Sinclair (see all)

Creating an Effective Digital Marketing Strategy - February 8, 2018
How to Convert More Customers from PPC Campaigns? - February 8, 2018
Video Leads the Way - February 8, 2018

1
2
3
4
5
6
7
8
9
10
11

Current Author Ranking

Name: Philip Sinclair

Business: Smart Digital Pro

Website:

A Business Development Consultancy with a focus on building successful online strategies.

The internet has spawned a set of so-called self-proclaimed internet gurus over the last decade, some good some bad and can often lead to blind alleys leading to wasted money and time, this has caused me to set up a clear and concise path for a business’s digital marketing efforts.

When setting up a website, what are the best platforms to use? There are the platforms that are billed as free, but is free really free? What doesn’t cost you in money could end up costing you in time and lost sales so it isn’t really free, is it? Software systems can often be confusing and there is huge learning curve, often leading to lost time.

A lot of small and local businesses struggle to understand the online world and how it can help their business with a few simple strategies and this is why we have set up this consultancy.

I have been in business successfully for over thirty years in construction and property development, wholesale supply and marketing and have run a successful projects management company being involved in many projects throughout the UK both large and small. Being part of the so-called baby boomer generation we did not have computers when I was growing up, however, in the early 1990s, I decided that computers were the future so headed off back to college to study first the building and installation which involved the use of binary and DOS for those that remember and then later as the world wide web developed, I learned how to write web sites using html and later using WordPress which is my preferred platform, and since then all things digital has become my passion. Over the last few years I have found myself helping colleagues and associates who are more ‘digitally challenged’ in setting up the digital side of their business. By combining my project management skills with my digital skills, I can assist small to medium business to enter the 21st century and to use digital media such as a responsive website and social media.

We specialise in results using simple strategies. How? Strategic planning: 1.Understand your Goals We do this so we can get an insight of how you operate and want to grow. This will give us a view in terms of branding. 2.Design and Develop By carefully defining your target market, gain understanding what is working in your industry, then determine how we can apply this in meeting your client's needs. 3.Search Engine Optimisation Promote your site by using search engine optimisation (SEO) tactics, this can be done by use of content marketing, social media, video marketing and other media use. 4.Social Media Integration Engage with social media platforms ensuring interaction with your customer. Your website can act as a platform for discussion, inspiration and information for all. 5.Results Measurement The next stage will involve measuring your website's performance, done by using varying methods and efficient website monitoring tools. Generally measuring geographical location, bounce rates, website traffic and more importantly, conversion rate. 6.Finally, Fine Tuning. Then upon receiving the results measurements, we analyse and then tweak in order to improve your results. Ranging from small things like changing the order of the website's menu items or changing the font sizes. Our goal is maximum profitability and conversion for you.