‘Campaigns’ Tab Getting Reach and Frequency Columns, Effective January 28, 2015 Determining a campaign’s … [Read more...]
comScore: Facebook Messenger Grows in Audience Penetration
comScore November 2014 Report: Facebook Messenger Grows in Audience Penetration Facebook’s decision to split its … [Read more...]
Yahoo Adds Search Box to Aviate Launcher
Yahoo Updates its Android Aviate Launcher with New Search Box Feature With the aim of increasing its advertising and … [Read more...]
Microsoft Now Offers Targeted Advertising on MSN Apps
Microsoft Offers Cross-Device Advertising on MSN Apps to 24 Markets MSN has undergone several changes over … [Read more...]
Twitter’s “Partner Audiences” Help Advertisers Reach New Customers
Twitter Unveils “Partner Audiences” to Help Advertisers Reach New and Potential Customers Ad targeting with … [Read more...]
Report: Videos on Product Pages Boost AOV & Conversions Rates
Liveclicker Report: Videos on the Product Page Increase AOV & Conversion Rates Many marketers and retailers are … [Read more...]
Google Translate Will Offer Real-time Translations of Conversations
Following Skype & Microsoft’s Success, Google is Set to Release its Updated Translate App Microsoft got … [Read more...]
Tips for Online Retailers Who Want to Compete with Brick-and-Mortar
Econsultancy: Best Practices for Online Retailers Who Want to Compete with Brick-and-Mortar Stores As online retail and … [Read more...]
Google Mobile Search Now Groups Content from Same Site into Carousels
Google Search App Now Groups Content from the Same Site into Carousels With individuals spending more time consuming … [Read more...]
BrightLocal: 75% of SMBs Believe Internet Marketing is Effective
BrightLocal Study: 37% of SMBs to Increase Internet Marketing Spend in 2015 Owners of small and medium-sized businesses … [Read more...]
LinkedIn Blogging Tool Expanding Outside the U.S.
LinkedIn Blogging Tool Now Open to English-Speaking Users Outside the United States LinkedIn has been releasing more … [Read more...]
Kenshoo: Paid Search Revenue Increased Across the Americas in Q4 2014
Kenshoo: Ad Spend Rose 16%, Revenue Climbed 24% YoY Across the Americas in Q4 2014 Marketers based in the Americas who … [Read more...]
LinkedIn Launches Lead Accelerator to Drive Conversions for Marketers
LinkedIn Expands its Marketing Solutions Portfolio; Launches Lead Accelerator B2B marketing has become more complicated … [Read more...]
Google My Business Introduces New Photo Categories
Google My Business Adds New Photo Categories; Photos will Display on Map and Search Results Numerous studies have … [Read more...]
Facebook Gives Thanks to 2M Advertisers by Launching Ads Manager App
Facebook Gains 2M Advertisers; Rolls out Ads Manager App on iOS If you’ve ever found yourself struggling to open … [Read more...]
Mailjet’s New Study Looks at Email Marketing Practices in 2015
Mailjet’s New Study Examines Email Marketing Practices & Outlook for 2015 Though social and mobile are gaining … [Read more...]
Facebook Introduces New Ad Relevance Metrics to Advertisers
Facebook’s New “Relevance Score” Measures Ad Relevance from 1 to 10 Do you sometimes wonder if your … [Read more...]
Why Infographics Should be Part of Your Content Marketing in 2015
Why Infographics Should be Part of Your Content Marketing Strategy in 2015 Marketing experts have dubbed 2015 the … [Read more...]
Mobile Web Usage Has Been Underrated, Says New IAB Study
IAB Study: Consumer Mobile Usage is Roughly Split Between Apps and the Mobile Web Recent reports from comScore and … [Read more...]
Google AdWords’ Shared Library Retired on February 11, 2015
Google AdWords Shut Down Shared Library on February 11, 2015 For advertisers who handle large accounts on Google … [Read more...]
eMarketer: Mobile App Monetization Models See Major Shift
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Facebook to Crackdown on Hoaxes on its News Feed
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Snapchat Tries its Hand at Media with the Launch of Discover
Snapchat Partners With Media Companies to Launch “Discover” Snapchat is one of the fastest growing social … [Read more...]
50 Shades of SEO: Exploring the White-Grey-Black Spectrum of SEO
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Salesforce Offers Best Practices and Actionable Tips
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Twitter Launches New “Quick Promote” Tool Aimed at SMBs
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Facebook Revamps PMD Program; Now Called Facebook Marketing Partners
Facebook Overhauls PMD Program; Calls it “Facebook Marketing Partners” Back in October, 2014, … [Read more...]
Report: As Demand for Location Data Grows, Location Accuracy Drops
While Demand for Location Data has Increased, Accuracy has Decreased due to Programmatic Impressions Location-based and … [Read more...]
Salesforce Survey: 2015 is the “Year of Mobile”
State of Marketing 2015: Mobile Integration is Vital to Success Mobile usage is predicted to surpass desktop usage this … [Read more...]
Three Useful Infographics Featuring Web Design Trends & Tips
Enhance your Web Design Skills with Tips from these Handy Infographics In a world where potential customers are online … [Read more...]
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