comScore And StatCounter Analyses Reveals Google’s Dominance In Search Engine Market Share
Google continues to dominate the U.S. search marketplace despite a negative 0.1 point change, as reported in the monthly comScore qSearchTM analysis, which was released today.
From 67.4% in July 2014, Google Sites’ market share went down to 67.3% in August 2014. Nevertheless, there is a large gap between Google and its competitors (In contrast, Microsoft Sites’ market share was only 19.4% in August). Although Microsoft Sites went up 0.1 in August, it retained second place in comScore’s search engine rankings. Furthermore, the explicit core search shares of Yahoo Sites, Ask Network, and AOL did not move. [See Figure 1]
Figure 1
Explicit core search queries also did not move in August. All search sites had no change due to little increases or decreases in figures. Google Sites settled on top, acquiring 12.08 billion search queries, which went down from 12.12 billion in July. Meanwhile, Microsoft Sites rose to 3.48 billion from 3.47 billion. [See Figure 2]
Figure 2
Additionally, comScore reported that 68.6% of searches in August were derived from organic search results from Google. Bing powered 27.5% of searches in the same month.
On the other hand, StatCounter revealed a higher percentage of Google’s search market share. Google’s ranking on desktop search reached 76.4% in August versus July 2014. Bing garnered only 12.79%, while Yahoo stalled with 8.7%. [See Figure 3]
Figure 3
Mobile searches were not included in comScore’s monthly search engine analysis, as only desktop searches were analyzed. In contrast, StatCounter provides statistics on mobile searches, and even tablet searches, month-over-month. In August of this year, Google had an 85.67% market share in mobile search. This time, Yahoo placed second with 9.61%, followed by Bing with only 4.37%. [See Figure 4]
Figure 4
Google also led tablet searches with 77.43%, followed by Yahoo with 11.63%, and Bing with 10.33%. [See Figure 5]
Figure 5
What do you think of comScore’s and StatCounter’s analysis of search engine market share rankings? State your insights in the Comments section.
Marketing Digest Writing Team
Latest posts by Marketing Digest Writing Team (see all)
- How Taco Bell Struck Gold with Its Memorable Viral Marketing Campaigns - September 15, 2015
- Salesforce Marketing Cloud Releases New Instagram Marketing Tools - September 12, 2015
- Chrome Begins Pausing Flash Ads by Default to Improve User Experience - September 3, 2015