Analytics

As traditional marketing is gradually eclipsed by new technologies, the rapid digitization of information, and changing consumer behaviors, more and more marketers are using content marketing to reach out to clearly defined audiences.

Revenues derived from online advertising total in the billions, and continue to climb as it infiltrates all industry sectors. In the United States, online advertising revenues achieved a historic high of $20.1 billion during the…

Yahoo’s Search Share in the U.S. Grows after Partnering with Mozilla; Google Drops Mozilla’s deal with Yahoo seems to be making a difference, as Yahoo’s search share in the United States has reached its highest…

New Study: Most Emails Opened on Smartphones, with iOS taking the Lead Smartphones and tablets have profoundly changed the way we communicate and work. In fact, recent studies confirm what you probably already suspect—that more…

IAB Says Digital Ad Viewability Measurement of 100% isn’t Possible Yet; Releases Viewability Guidelines for Marketers In a new study published by the Interactive Advertising Bureau (IAB) called “State of Viewability Transaction 2015,” the bureau…

Google has just updated the “sneaky redirects” and “hacked content guidelines” on its Google Webmaster Central Blog. These updates provide greater clarity on what Google considers to be direct violations of its quality guidelines. Google defines…