what makes your company different?

We like to shine a spotlight on all the things companies don't need to be spending their time, money and resources on.

In the online world, there is so much noise; the latest and greatest tactic, that "great new thing” everyone's doing, gimmicks galore, not to mention the shiny object syndrome, etc. Business owners get lost not knowing what they should be doing to get results online and leveraging the Internet to achieve their goals.

That's why I wrote the #1 best selling book, "Demystified - The Business Owner's Roadmap to More Customers, Clients, and Patients Online" because I wanted to pull back the curtain and take the mystery out of marketing on the internet. I believe an educated client is the best client because they understand why we're doing what we're doing to help them grow their business. That's why we spend so much time educating; whether it's speaking to large audiences of business owners, conducting in-depth workshops, publishing articles, drafting white papers, writing books or presenting webinars. The truth is if business owners understand why certain strategies are being applied and how they get results, they are more apt to want to be a part of that.

Sir John Templeton, self-made billionaire said it best, "Outstanding performance cannot come from someone who is always part of the herd." Our experience has shown there is 20% that needs to be done which gets 80% of the results. So that's our focus - The 80/20 Principle. We call it the Authority Triangle(TM), and it's a formula that gets results quickly while still keeping our eye on the long-term gain and staying power because with Google making as many changes as they do every year, it only makes sense to have that understanding built into our process.