I chose to use the Marketing Digest Authorship program to help leverage the authority from the content that I wrote to build trust with prospects and clients that we communicate with daily. It helps a lot when you can reference that content, during a sales or follow up correspondence, to a 3rd party publishing website that has plenty of other articles, written by other authors, that are industry and niche-related. 

Being listed as a featured premier agency has helped new prospects take us seriously and get them to actually listen to what we have to say. Many businesses get contacted by many marketing agencies without any way to show that they are an authority in what they do.

The authorship program and featured premier agency has allowed us to show we are a step above the rest of the other agencies and allowed us to initiate new conversations that would have been harder to get in the past.

I thought that the program would be a great way to create a nice backlink, an opportunity to share the knowledge that I have accumulated over the past few years. The information may be of value to others, and the Marketing Digest platform allows me to expand my reach to other readers who are not in my circle.

I have seen my articles show up like a citation on Google search results when someone “Googles” my company name. I believe getting published enforces my credibility as a “real” agency and an expert in the industry.

I signed up because I felt I had a lot to offer in the field of marketing and I wanted to broaden up my exposure and help more people.

Getting published at any reputable site helps establish a higher base of authority. When you are a published author at a site that focuses on marketing, people see you as more of an expert in your field. Marketing Digest gives you the exposure and benefits of being seen as a 'more professional' marketer.

Being featured as a premier agency helps your company stand out. If someone is choosing between two companies, having a company that has a 'badge of honor' helps you rise above your competition.

Yes, I am seen as more of an expert because I have published articles. People see me as relevant to a larger audience rather than just my local market.