Actionable eCommerce Marketing Insights for Small Business Owners  

An efficiently designed website combined with good marketing skills can help your small business make it into the big leagues. However, despite the growing sophistication of digital technology, many entrepreneurs still can’t grasp the importance of keeping up-to-date with the latest trends in online marketing and web design.

According to a Huffington Post (@HuffingtonPost) article, entitled “Three Ways to Get Your eCommerce Marketing Future Ready,” the playing field for small businesses just got a little more competitive, with companies thinking up of new ways to sell, sell, sell. If you don’t want your business to get left behind, then it’s best to start with these tips from the latest ecommerce marketing news.

Give Your Website a Facelift

A great website starts with good design. Internet users today are quite picky when it comes to where they take their business. Slow loading time, lack of attractive design elements, and even bad color schemes can send your potential buyers clicking off to a competitor’s site. Therefore, it is important to give your site a facelift from time to time just to keep things interesting for visitors, and to ensure that everything is working properly.

According to the Huffington Post article, “4 Web Design Trends Your Small Business Should Follow,” one of the hottest design trends this year is trading in boring linear layouts for trendy grid layouts. Grid layouts enhance the users’ experience because it enables them to easily view items or products on your website in an organized way.

Another popular trend you can use on your website today is using video backgrounds in place of traditional image sliders. A picture says a thousand words, but a video can do so much more. If you do decide to take this route, make sure that the video loads fast enough to avoid keeping your customers waiting.

Get Busy with Social Media

Marketers can’t stress this enough—be hands on with your social media accounts and use them to your advantage. Using social media is one of the most effective yet affordable marketing tactics you can implement today to target your audience. Use your official business accounts on Facebook, Twitter, Instagram, and/or Pinterest to maintain your social media presence.

Make Shopping a Personal Experience

Customers are always after a more convenient shopping experience. What better way to do that than to personalize shopping based on individual preference? Letting your customers provide detailed information on your website makes things easier. This tactic could gain you some repeat customers, and would allow you to pamper your loyal customers as well.

There are many other ways to get your website in tip-top shape to help you become a respected brand. You can learn more ecommerce marketing insights from one-stop online sources like Marketing Digest.

 

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