7 Surefire Ways to Increase Your Facebook Fan Base & Create a Community of Engaged Followers

Increasing your Facebook fan base isn’t just about the numbers (although numbers are important). While it is actually easy to increase your Facebook fan base, that shouldn’t be your only goal. Facebook is all about establishing community, and if you want to create a strong community, you don’t just want fans; you want engaged fans. An active fan base will attract others, and if you keep things interesting enough, this word-of-mouth process will work in your favor.

Listed below are seven surefire ways to increase your Facebook fan base:

1. Add the Facebook “Like” Button and Other Social Plugins to Your Website

It makes sense to add the Facebook “Like” button to your website. If site visitors are interested enough to visit your site, and have a genuine interest in your products or services, chances are, they’ll be inclined to “like” pieces of content on your site (liking content automatically shares it on Facebook).

You could also install the Page Plugin on your website. The Page Plugin allows you to embed and promote your Facebook Page on your site. Site visitors can like and share the Page without having to leave the site. The plugin also allows visitors to see your current number of Facebook fans. If site visitors see people they know who’ve liked your Page, they’re more likely to like your Page as well.

To grow your fan base, you need to ensure that your Facebook Page is up-to-date and contains engaging, interesting content. Neglect your Facebook Page, and you’ll lose the professional edge you need to impress the masses.

2. Add Social Share Buttons to Your Blogs

You should add social share buttons to your blogs to make it easier for visitors to share content they find appealing on their social media networks. If you use WordPress, there are numerous WordPress plugins you could install—like Sharify social share buttons. These social share buttons don’t only work for Facebook, as they also cover Twitter, Google+, and more.

3. Link Your Personal Profile to Business Pages

You can make it easier for your business page to get discovered by linking it to your profile. In the “about” section of your profile, add the company you work for (which happens to be your Facebook Page). Next, select “I currently work here,” and your business page and profile will be linked. This means that all the traffic that visits your profile will be able to find your business page as well.

4. Don’t Forget Your Email Signature

Even though email is one of our main forms of communication these days, the power of a great email signature is often overlooked. Whether it’s your personal email or business email, add a link to either your Facebook profile page or your business page. This will make it easier for people you communicate with to either add you on Facebook, or like and follow your business page.

A good email signature provides helpful links so that your contacts can get to know you better. You could even add a call to action to your email signature, such as “Follow me on Facebook”.

5. Ask and You Shall Receive

Don’t be shy on any of your social media platforms. If you’ve taken the time to nurture your contacts/followers, then don’t be afraid to casually ask your LinkedIn, Twitter, or Instagram audience to follow you on Facebook as well. You’ll see an even better response if you have something to offer them, like interesting content/tips on your Facebook Page. Let them know they’ll have access to valuable information by liking your page.

6. Actively Participate in Your Facebook Groups

Facebook Groups are a great way to communicate with communities that share common interests. And in contrast to Facebook Pages, the posts added to Groups actually have better organic reach. This is partially due to the notification system, as people who join Groups have the notifications option set by default.

Another advantage is the fact that people are almost always more proactive in Groups, engaging more with content that’s been posted. Indeed, joining Groups that are in your niche, offering valuable content, and leaving useful comments is a great means of increasing your fan base.

7. Try Guest Blogging

As a guest blogger, you’ll not only get supplemental exposure and targeted traffic to your website, you’ll also get these on your Facebook Page as well. Before you move in this direction, you need to have your own professional blog and have it loaded with great content. This content should be a professional representation of your brand and yourself, the face of the company. That’s the only way to prove that you’re an industry expert, and that you know how to convey your creative ideas and useful information in a way that readers will find compelling.

With a little creative thinking and commitment, you’ll be able to increase your fan base with an eye on quality not quantity. Whatever you do, don’t pay for “fake fans” to artificially inflate your fan count because you’ll end up doing your brand more harm than good. You should also avoid other landmines, like posting poorly written and boring content, and hard selling.

Instead, take the time to create a bona fide community of engaged followers. If you build a genuine and formidable Facebook presence, your fans will help you increase your fan base through their referrals and engagement.

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Daemon Rutledge

Founder and CEO at Circle Consulting Agency LLC

Daemon has owned two other businesses before this one and as a business owner he understands the struggles of trying to make ends meet while trying to gain a profit in what you are passionate about. His company offers small, and mid-sized business owners, a one stop shop to help complete their business model, offering services and strategies in the areas that most business owners do not focus on, marketing and advertising.