7 Social Media Marketing Tips that Will Help You Connect With Your Audience

As is the case with any marketing plan, your business’s social media marketing plan must have a specific target audience, an avenue by which to reach that audience, as well as products/services to supply them with. Once you have these in place, you can take advantage of the opportunities social media offers and use the following tips to grow your online presence:

1. Engage with Your Audience

Interact with your audience by providing valuable tips and insights, or by offering a sneak peek into your latest products/services. You can also turn your social media accounts into a market research tool. Ask your audience questions and get feedback on the topics they want to know more about, or the products/services they’re interested in. You could also ask for constructive feedback that will help you improve your business.

People love to communicate and have their voices heard. Use this feedback to improve your business, and optimize the products/services or tactics that benefit your customers the most.

2. Post New Content Regularly

To get the best possible leads and customers from your social media marketing, post new content regularly. When a lead or customer sees you post content on Facebook every other day, they’re more likely to appreciate it. On the other hand, if you post too much content, your leads and customers are likely to get annoyed and may un-follow your social media account.

By posting relevant and interesting content at the right time, your leads and customers are more likely to choose your business once they’re ready to purchase because your brand feels like a trusted friend.

3. Understand Your Audience

You need to develop a strong understanding of your social media audience and tap into what matters most to them. Post content that your audience will find relevant, interesting, and helpful. Such content is more likely to be shared and commented on by your followers.

4. Use Tools to Sync and Manage All Your Social Media Accounts

Fortunately for marketers, there are plenty of great social media management tools at their disposable. Marketers can use these tools to sync and monitor all their social media accounts in one convenient location.

Some of the best social media management tools allow you to schedule posts on Twitter, Facebook, Google+, and other social media sites, as well as reply to messages on these sites. For added insight, use social media management tools that offer analytics to help you keep track of vital metrics.

5. Add Social Share Buttons to Your Website

Add social share buttons to your website (particularly the blog section), so that people who’re reading your content can share it with their friends and followers.

6. Post Updates About New Content and Offers on Social Media

Whenever you post new content on your website or blog, or have something new to offer your leads and customers, post updates about it on Facebook, Twitter, Google+, and other social media sites. Remember that people follow your social media accounts so that they can stay updated on what your business is doing.

7. Create a Social Media and Blogging Calendar

It’s a good idea to plan ahead and write your posts in advance so that you’re not rushed to do so at the last minute. Create a social media and blogging calendar using an Excel spreadsheet or Google Docs spreadsheet. This will help you plan and organize your scheduling times and topics.

 

What other social media marketing tactics are you using to reach your audience?

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