New Study by IAB & Winterberry Group Sees Opportunity in Programmatics Global Expansion Programmatic … [Read more...]
Archives for July 2014
IAB Evaluates In-Feed Sponsored Content Through Consumers’ Perspective
New Study: IAB Evaluates In-Feed Sponsored Content Through the Consumers Perspective A comprehensive study … [Read more...]
Elite Websites Fail in Tag Deployment, Resulting in Data Inflation
Elite Websites Fail in Tag Deployment, Resulting in Missing Tags and Data Inflation Faulty tag implementation is … [Read more...]
Cyber-attack & Algorithm Changes Impact eBay’s Q2 2014 Earnings
A prominent cyber-attack, as well as Google algorithm changes and an alleged manual penalty, affected eBays … [Read more...]
Google Ad Spend Grows in Q2 2014; Mobile Continues to Dominate
Overall search ad spending in the US grew 23% year-over-year in the second quarter of 2014 after slowing down during the … [Read more...]
Google’s Latest Search Quality Rating Guidelines Has Been Leaked
Online marketers have been on high alert ever since Googles Search Quality Rating Guidelines was leaked a few days … [Read more...]
Google Censors Articles from the BBC and The Guardian
The EUs Right to be Forgotten Directive: Google Censors Articles from the BBC and The Guardian In … [Read more...]