Are you following an outdated SEO strategy that will only work against you? Or worse, you don’t have a solid SEO strategy at all? The major search engines are constantly evolving, and the SEO industry has to adjust to these changes to ensure the continued delivery of optimum results.
Businesses that lack a solid SEO strategy, or are implementing an outdated one, could end up not only with poor organic rankings on the SERPs, but could also be slapped with penalties. These can negatively impact a business’s bottom line in the long run. It would serve you well to review your current SEO strategy and follow these SEO tips on how you can remain relevant online for years to come.
Strategies to Adapt
In Aaron Agius’ article for Entrepreneur (@Entrepreneur), entitled “7 Things You Need to Know About SEO to Remain Relevant in 2015,” he enumerated seven tasks a business must do with their SEO strategy today. Among them are implementing mobile optimization, pairing technical SEO with content marketing, and pursuing more precise buyer keywords, while also applying traditional PR skills in link building.
Optimizing your website for mobile devices offers many benefits, as Google recently announced that mobile friendliness will contribute greatly to site rankings on mobile search results. When building a mobile-friendly website to facilitate mobile traffic optimization, factors such as page speed, supported content, and popups also need to be considered.
Allocating Resources for SEO
With SEO upgrades and other optimization practices becoming a must for businesses concerned with maintaining or improving their organic search rankings, allocating resources for SEO campaigns will be a concern. Jayson DeMers offered some tips in his article for Forbes.com (@Forbes), entitled “How to Properly Allocate Resources In An SEO Campaign”.
First, he says, you must be able to set clear goals, which can help you establish where your budget will go. Are you after more visibility, or are you looking for a higher conversion rate?
After the goals are established, you can then determine the areas of SEO you have to prioritize. Generally, DeMers recommends allocating for the three main pillars of SEO—(1) content and onsite optimization, (2) link building and brand mentions, and (3) social media and bookmarking. After setting your priorities based on your goals, you can then proceed to allocating your resources accordingly.
Your budget should also be adaptable; learn which strategies are worth investing in and which ones ought to be kicked to the curb. To keep up with the dynamic world of SEO, check out the latest SEO news from sites like Marketing Digest.
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