Although there is a general consensus on what marketing on the Internet is all about, that does not stop certain myths from propagating. An article on Forbes (@Forbes) titled Busting The Top 5 Online Marketing Myths, and another article on Lifehack (@lifehackorg) titled 3 Online Marketing Myths That Even Chuck Norris Can’t Kill, have sought to enumerate these myths and explain them so that businesses can better understand how to promote themselves on the Web. What can be understood from both sources is that there is no exact science to web marketing, and what might work for one website might not necessarily work for another.
Both articles stress that online marketing is not a numbers game; instead of focusing on attracting a lot of traffic and using big keywords, businesses should try to cater specifically to their target market using quality content. With quality content, businesses can also build trust with their customers, and even provide value, instead of merely “converting” leads. These two news features, and other helpful online marketing news articles from reliable sources such as Marketing Digest (@mktgdigest), can help businesses better themselves as they optimize their presence on the Web.
Knowledge Is Power
The rules of internet marketing are ever changing, and it is especially evident whenever search engines undergo major updates that fundamentally alter the way they crawl through results. Businesses and the marketing agencies they work with need to keep up with such developments or risk lagging behind the competition. By receiving handy online marketing tips from a trusted and reputable source, enterprises and their partners can stay ahead of the curve and take advantage of any popular trends.
Auditing Made Easy
Having a consistent source for online marketing news can be helpful to businesses in more ways than one. Those enterprises whose websites are suddenly not performing as projected could use the latest web marketing news to learn what promotion trends are being phased out or penalized. Knowing what exactly is wrong with your business’ website allows you to audit your site, quickly remedy the issue and restore its effectiveness in retaining customers.
As previously mentioned, internet marketing may not have an exact science to it, but businesses can play it by ear by closely following developments in the industry. A news source for all things web marketing will come in handy for those enterprises serious about improving their sales.
Latest posts by Megan Pearson (see all)
- Professional Web Design Insights for Startup Companies on a Budget - November 2, 2015
- Web Design Tips: Design Websites for Humans, Not Search Engine Bots - October 30, 2015
- Content Marketing News Present Insights for Using Videos Effectively - October 27, 2015