In an announcement posted on the Squidoo website, Squidoo founder and owner Seth Godin said that his content platform has been acquired by fellow content creator site, HubPages. Following the acquisition, all popular Squidoo content is set to be transferred to HubPages within the following weeks.
“They’re the industry leader, continually pushing the envelope in terms of their content, its presentation and the traffic and traction they get online,” Godin wrote. “When I talked with Paul Edmondson at HubPages, it became clear to both of us that combining these platforms leads to a stronger, more efficient, more generous way to share great stuff online.”
In light of these changes, Godin advised Squidoo users to access their dashboards and set up preferences on HubPages to start building pages right away. However, if a user chooses to do nothing, he will get a notice via email once the transfer is complete and his pages are live.
Godin also mentioned that some users will not be able to redirect their content to HubPages, so it’s important to archive their pages in order to still access them after the migration has been completed.
He added, “We’ve been busy building transfer tools that will make it easy (and mostly automatic) for content to move from the Squidoo site to HubPages. Together with some members of the Squidoo team, I’ll be working with HubPages to ensure that we make the best possible transition and impact going forward.”
Users have expressed their excitement about the acquisition. Some believe that both the acquisition and content migration from Squidoo to HubPages are intriguing, given that both of these publishing platforms were hit hard by the Google Panda update in 2011.
As for Godin, the transfer is more of a “magical move”. He said, “The Squidoo team has always been focused on what’s best for you, our users, and it’s clear to us that Paul and his team have built a platform that will help you reach your goals even faster than we can do it alone.”
To further answer questions users may have, Godin also included an extensive FAQ in his announcement. According to Godin, Squidoo pages are set to go offline between September and October.
Will you miss Squidoo? What do you think of this acquisition? Hit us up with a comment!
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