It’s easy to feel like you fully understand social media marketing; however, it’s also likely for you to feel frustrated once you realize that social media marketing as you knew it changed as soon as you focused on other matters. For instance, marketing via social media typically meant putting up banner ads, optimizing for desired search engine results, or sponsoring blog entries. Then again, there’s almost always a new trend popping up on several social marketing news hubs like the Marketing Digest (@mktgdigest) by the minute.
The abovementioned ideas are from veteran business mentor Marty Zwilling’s (@StartupPro) Huffington Post (@Huffington) article entitled Is Your Use of Social Media for Marketing Wrong?. What the words above meant is pretty simple: in the social media marketing field, what worked like a charm yesterday may not even suffice a few days or months after.
Social media’s importance in today’s marketing strategies is summed up in a nice way by a Wordstream.com (@Wordstream) article entitled 6 Strategies to Add to Your Social Media Marketing Plan for 2015: not having active social channels for your business is like showing up to work without pants; something that’s considered socially unacceptable and simply embarrassing. The ugly truth is that any business without a recognizable social media façade will almost always be ignored by the current hyper-connected market.
If you’re looking to buff up your chances, you’re reading the right article. Here are a few essential social marketing tips to help you maximize your social media marketing efforts today.
Go for Quality Over Quantity All the Time
Social media pages definitely need updates, but you don’t have to post updates almost every minute. Quality over quantity should be your foremost rule of thumb all the time; more so if you’re running a small-scale business. If so, remember that customers patronize businesses like yours for value, so it’s important to be transparent—that is, project an authentic personality online and keep giving people something to return to.
Engaging with customers on social media requires that you ask for such, but most definitely in moderation (you would never want to sound like a profound attention-seeker). For example, try posting questions on sites like Facebook—posts like such generate a massive 92 percent higher comment rate than posts without questions. Make sure to ask your question at the tail-end of your question for maximum comment rate.
Focus on Fostering a Community, Rather Than a Number of Followers
Having thousands of followers is noteworthy, but numbers don’t mean anything at all if such followers are not interacting and paying attention to your content. In order to build a community, try to make your company sound ‘human’ with these two tips: insert spunk and humor, and converse directly with your followers.
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