In the past, small businesses had to try extra-hard just to keep up with the big brands. While this is still true, the playing field has been leveled somewhat due to SEO. For one, it has given them the opportunity to go head-to-head in terms of organic search engine traffic. According to recent SEO news by Forbes (@Forbes), “This is possible even though big brands often spend tens of thousands on SEO without batting an eye, and even though small businesses are spread thin on budgets and staff.”
Meanwhile, another article from Enterpreneur.com (@Entrepreneur) says that small businesses can benefit a lot by focusing on a specific niche. They might think that covering multiple areas is better since it gives them a greater chance of visibility, but in reality this would spread their exposure too thin. On the other hand, focusing on what sets the business apart from the rest would give them a chance to get to the top spots of search engine rankings. Having one or a handful of keywords is better to increase visibility.
Another thing that would benefit small businesses is targeting their local community. Location-based searching means that people would first be shown the top results in their area, and that’s a position small businesses would want to be in. Even if the business is operating on a national level, capturing a niche market would help edge out the competition in that key area. It’s best to work on that first then work their way up to the national level.
The foundation of any SEO campaign is the website. It should be well-designed and up to the standards of Google and its search engine algorithm. This way, the business has the basics of getting into the search engine results. Then it can start working its way up the rankings until the coveted first page.
SEO has made it possible for small businesses to get noticed even with competitors lingering around. This doesn’t mean, however, that the battle will be easy. Climbing the search engine rankings takes time, dedication, commitment and a good strategy. Small businesses should remember to narrow their keyword focus and give importance to local search in order to have a good start.
For more enlightening SEO tips, businesses can head over to Marketing Digest (@mktgdigest) to get all the latest news and developments in the online marketing industry.