In the past, your company’s reputation was primarily based on word-of-mouth. With the explosion of the Internet, however, anyone can share what they think about your company with ease. This opens you up to opinions both positive and negative, and when you want to learn how to deal with the latter, reading reputation marketing news from news sites like Marketing Digest (@mktgdigest) is often a good place to start.
An article on Memeburn (@memeburn) says that if you’ve taken a hit to your online reputation, you can try some ways to minimize the damage. The first step is to do research. A company should identify what caused the negative discussion and figure out how to end it; additionally, a company should also see what platforms can be used to push the spotlight away from the negative discussion.
Second, a company should start to push back; use the ideal keywords and positive content to try and counter the negative image built by negative opinion. Finally, ongoing monitoring should be set in place to monitor the progress of the campaign and to see if any future incidents happen. One of the essential reputation marketing insights every company has to learn from all of this is that repairing your reputation isn’t a quick process and that there is no surefire way to do it.
It isn’t always about repairing reputations; you may want to rebrand or change people’s perception of you and your company. A good example of this is showcased by a recent article on Skift (@skift). In the past, PR for travel agencies was focused on press releases on travel destinations that were sent out when necessary. Travel agencies have since moved away from that model and shifted to a more organic one. This leverages the channels of social media like blogs, video streaming, and other sites to present destinations in a more natural manner, avoiding the sales pitch that often accompanied old travel PR. This time around, people can see others enjoying destinations in a fun and natural manner.
Online reputation management isn’t an easy feat. You’ll need to be on the ball to ensure that your reputation is positive to many, and you can do this by keeping yourself up-to-date with the latest marketing news.
Latest posts by Megan Pearson (see all)
- Professional Web Design Insights for Startup Companies on a Budget - November 2, 2015
- Web Design Tips: Design Websites for Humans, Not Search Engine Bots - October 30, 2015
- Content Marketing News Present Insights for Using Videos Effectively - October 27, 2015