Now that you’ve decided to start a social media marketing campaign for your business, the first step you should take is to learn more about what you’re getting into. You can do this by reading informative social marketing news on sites like Marketing Digest (@mktgdigest). This is even if you’re planning to hire professionals to do the heavy lifting; you’ll want to have an idea of where your money is going, after all.
According to an article on Management Today (@MT_editorial), the very foundation of a social media campaign is that you want to engage your audience. You don’t want your updates on social media platforms to be naked sales pitches – the goal is to get people interested in your company enough to take advantage of your products and services. Used effectively, social media campaigns can generate leads for you on a small budget, which is something that makes it attractive to many small businesses.
It isn’t as simple as setting up a social media presence and posting updates, however. You’ll want a proper strategy for implementing your entry into the realm of social media. First, you’ll want to concentrate on a few platforms; focusing on one or two should be enough to get you the exposure you need.
Second, you’ll want quality content that’s relevant to your product. For example: as a restaurant owner, you’ll probably want to feature positive reviews of your place. Additionally, you’ll want to set up a schedule of updates; regular fresh infusion of content ensures that people keep coming back to your site or profile. Finally, you may want to consider software that’ll help you juggle your social media updates. Some do it automatically, uploading your content on a schedule.
With all of the basics covered, it’s time to look to the future. An article on Huffington Post (@HuffingtonPost)has some important social marketing insights on the upcoming social media trends in 2015. Several of these trends can directly affect your campaign. One is the move towards actively paying for your social media presence; YouTube and Facebook both offer paying options for better exposure, and given the crowded marketplace, you should grasp every advantage you can get. Another is the move towards hiring content creators who’ve already established a following on the platform; these popular web celebrities give you a chance to reach a wide audience better than agency-created content.
If you want your social media marketing campaign to succeed, you’ll want to be well-informed about the field. Keep yourself up-to-date by reading news sites like Marketing Digest so that you always put you best foot forward.
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