It is said that in Internet marketing, content is a thing of constant and rapid change. According to an article from business and online marketing news source Forbes (@Forbes) titled Ways Content Marketing is Going to Change in 2015, “From what you write and where you publish to how you disseminate that content and engage with readers, the ideology behind what’s effective and what isn’t is continually changing – and usually for the better.” This is a challenge to marketers to keep up with the trends in order to be successful.
One of the noticeable trends is the better use of visual content. Internet users have been craving for images, videos and graphics and this can mostly be seen on social media. It has become evident that visual content performs better than static text and so marketing strategies have to adapt to that. An article by Christopher Heine (@Chris_Heine) titled The 10 Most Fascinating Digital Marketing Stats of the Week says that adults will now spend around 5 hours watching videos each day and about an hour’s worth of videos on digital devices.
Content and social media have crossed paths so much that it has become difficult to separate the two. It has become understood that social media is the best means of organic growth and content should be shared across social media platforms to increase online success. In fact, for the first quarter of 2015, social media network Facebook had two-thirds of all social logins on the Internet. With this in mind, businesses would do well to focus their content marketing strategies to where their audience is highly concentrated.
The objective of content marketing is to retain customers as well as to attract new ones through the creation of content that is relevant and valuable. It’s a way of reaching out to customers without doing any direct selling. Instead of directly selling products and services, content is given so that customers become more aware and engaged. Content marketing is used by all sorts of organizations around the world, from small businesses to the big brands.
Online marketing changes every now and then. It’s the job of the marketer to stay on his toes and be aware of the changes so that they can adapt to it. Those who want more valuable online marketing insights should keep an eye on sites such as Marketing Digest (@mktgdigest) for all the latest marketing news, insights, tips, strategies and other information.
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