Mobile Marketing Insights: Businesses Today Need Mobile Apps to Succeed
Though primarily the realm of big business, mobile marketing has progressed to a point where small and medium enterprises can now enjoy the benefits of mobile apps. SME’s need for mobile apps goes two ways: first, to help them run their business (communication, organization, time management, payment). Second, to help them reach and stay connected with their target audience.
For marketers who want to understand both needs better, here are some mobile marketing insights from industry pundits.
Apps for Business Owners
Steve Nicastro (@StevenNicastro), on his article for NerdWallet (@NerdWallet) titled “The 20 Best Apps for Small-Business Owners”, noted that most business owners often have difficulty keeping track of employee work schedules, handling customer complaints, and monitoring expenses. A good app is what these owners can use not only to make their lives easier, but also to increase their business’s productivity and organization.
Nicastro listed down 20 helpful mobile apps, divided into subcategories. Apps like Clear, My Minutes, Rescue Times, OmniFocus, and TripIt are among the top apps owners can use for time management, while apps like Skype, Mailbox, Addappt, and Pushover are for communication. Evernote, Boxmeup, and KanbanFlow can be used to improve organization, while PayPal, Square, Expensify, and ZenPayroll can help businesses better manage their payments and expenses.
Apps for Marketing
Business owners can also have an app to connect with their audience, since this is a vital element in an effective mobile marketing strategy. A Forbes (@Forbes) article by Melanie Haselmayr (@melihaselmayr) called “Here’s Why Your Business Needs Its Own Mobile App”, stresses that mobile apps aren’t only for big name brands. Moreover, mobile apps serve as a direct marketing channel for a business’ target audience and enables them to easily remind customers of their products and services through push notifications.
A typical marketing app serves many functions, including providing general information, search features, booking forms, prices, accounts, messengers, news feeds, and much more. With a mobile app, businesses can provide their customers all the information they need at their fingertips. Marketers can also utilize mobile apps in boosting a brand’s awareness and recognition, while cultivating and improving customer engagement. An added plus is that marketers can give their SME businesses an edge over competitors, especially since mobile apps at the small business level are extremely rare.
More importantly, marketers can help businesses foster customer loyalty with a mobile app. Now that traditional forms of marketing are gradually generating lesser impact, a mobile app promotes a true and sincere connection with customers, with the potential to turn them into a loyal brand advocates.
Want more information?
With the mobile marketing’s ever-changing landscape, marketers can remain up-to-date with the latest mobile marketing news provided by trusted sources like Marketing Digest.
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