Local marketing is a great way for small businesses to make their mark and connect with old and new customers in their area. It also serves as an opportunity for them to compete with the bigger brands on more equal grounds. Customers who are searching for something are more likely to take interest in messaging that cater to their own location.
According to the latest local marketing news by Forbes (@Forbes), 2015 will be an interesting year for the local online marketing space. A guest article by Yodle CEO Court Cunningham (@YodleCourt) that talks about 10 Local Marketing Predictions for 2015 says: “Technology providers jostling for a bigger slice of the local pie will keep raising their game by offering better and more comprehensive services to help small businesses.” This is certainly good news for businesses who are looking to grow and make a mark in their industry.
Meanwhile, a Kabbage.com (@KabbageInc) article about 10 Trends in Local Marketing for 2015 by Ben Gran gives us some trends to look out for. One of these is that more consumers will be making use of mobile devices to surf the Web, a stark contrast to the previous dominance of desktop computers. With that in mind, local marketers will want to make sure their sites are suitable for mobile viewing.
Another trend is in increased scheduling and booking payments online. Consumers are getting more comfortable with using apps to make payments through their devices. There are now things such as electronic wallets and virtual currencies used in paying for products and services, and this is why small businesses must start accommodating mobile payments in order to keep up with the times.
Social media has grown a lot over the years, and it has influenced consumer decisions. Post and ads for products on Facebook, for example, pop up on people’s news feeds and sometimes they may find something that captures their interest, which will then lead to a purchase. Part of the local marketing efforts should be to place importance on promoting products and services on social media and making their posts shareable so that its reach is wider.
Majority of the trends see the online space playing a bigger role in local marketing not just this year but in the years to come. People are leaning towards technology as time goes on, and this won’t be going away anytime soon. For more important local marketing insights, websites like Marketing Digest can help you keep up with the latest trends.
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