Having a website has become essential for many businesses. People who go online and search for them are expecting to see a website that contains everything they need to know about the company. To this end, another thing that has become important is search engine optimization (SEO). SEO helps the website to be indexed in the search engine results and helps it climb the rankings in order to gain more exposure. According to recent web design news from Forbes (@Forbes), “From SEO and branding to conversion rates and more, your site’s web design plays a major role in how your brand is perceived by consumers everywhere.”
In order to be noticed, the website should have a good web design. Websites that are not well designed tend to perform poorly when it comes to SEO, have low visitor count, and low conversions. Thus, having a good web design isn’t only for the aesthetics, but for the benefit of the SEO efforts as well.
An article by Gemma Holloway for Koozai.com (@Koozai) says that the design of the website will also have a great impact on the user experience of those who will visit the site. Said site should be easily navigable and users can find what they need easily, and jumping from page to page should be as fast as possible. Site speed has become a factor in rankings, and designers can get carried away by making the website as flashy as they can by stuffing it with images. In the process, however, they end up increasing load times for the site.
Another important element is spacing. While it is automatic to think that not a single space should be wasted, the fact is that spacing is actually much better. There are three aspects of space that should be considered in web design: line spacing, padding and white space. Line spacing refers to the space between lines which affects readability, padding is the space between the text and other elements such as images, and white space refers to the empty spaces on a page that are left that way in order to give balance and proportion.
Overall, a good web design has a huge effect on the digital marketing strategy, particularly SEO. It also affects the number of visitors as well as the time they spend on the site. Those who need further web design tips can get them from sites such as Marketing Digest (@mktgdigest), who have all the latest news and developments in the online marketing industry.
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