With the breakneck advancements taking place in the digital world, businesses across various industries rely on timely online marketing news to stay updated and connected. To boost their visibility online, it is not enough for companies to incorporate just any new marketing strategy that comes along; effective digital marketing needs clear strategic planning that is propelled by sound business objectives.
Google assumed its leading place among the search engines with its system of rating websites through the acronym “EAT”, which stands for expertise, authoritativeness, and trustworthiness. These principles are linked to Google’s first algorithm “Backrub,” which focuses on evaluating the qualities of websites through their backlinks. The credibility of these websites further increases (and their ranking pushed even higher), depending on the EAT factors of the sites that created the links.
Authority marketing is the approach that introduces tactical strategies to help websites establish their credibility online. Jonha Revesencio of The Huffington Post (@HuffingtonPost), outlined that it is important to determine one’s business’ niche. Google tends to favor sites that try to position themselves as experts in certain areas. People also trust those who speak from a position of authority. As cognitiveSEO (@cognitiveSEO)’s Razvan Gavrilas states: “Content-based topical authority sites are given more SERP visibility compared to sites that only cover the topic briefly – even if the site covering the topic briefly has a lot of generic authority.”
Strategic planning incorporates a number of other digital marketing techniques, such as search engine and social media optimization, Google ads placements, and email and newsletter marketing automation, among others. Ecommerce marketing, for instance, provides opportunities for companies to focus on a group of selective customers, allowing for cost-effective customization of services and products for select customers. In addition, creating authority through high quality blogging and conducting conferences helps bloggers, speakers, and company representatives to develop new relationships while further building their credibility.
Along with creating topnotch website content, personalizing messages also cultivates better engagement with customers, which helps build trust. This should be made part of any company’s vital marketing campaign strategies. In today’s fast-rising digital technology, every website design and development should by now also integrate mobile website optimization.
Even with all he marketing tactics considered, no company should lose sight of the promise offered by their brand as the best means to serve their customers. Check out more definitive and enlightening information and recommendations about the digital marketing industry by visiting the Marketing Digest website for the latest online marketing insights.
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