When digital marketing analysts tell you that mobile marketing is a really big deal, they are not kidding nor exaggerating. If you’re already paying it a good amount of attention, you’re on the right track. You should still keep your eyes peeled, though, for current mobile marketing news reporting important things like these strategies for 2015 presented by Econsultancy (@Econsultancy).
No to Mobile “Dead Air”
A staggering 91 percent of smartphone owners keep their device within arms’ reach on a 24/7 basis. This means marketers should be prepared to handle customers anytime. Therefore, service gaps must be filled or at least managed correctly.
The Key is to Find New “Mobile Habits”
Simply being present won’t cut it. Marketers must gain insight into the habits of the target market to hold their attention and capture their interest. Mobile users are continuously developing new habits that are made possible by mobile devices. For example, mobile users are taking pictures left and right and then uploading them instantly to social media. Coming up with tactics to integrate your brand into these habits will do wonders for you.
Along with new habits, there are many things that consumers have always done that can be enhanced with the capabilities of smartphones. Lodging yourself into these experiences will give you a good presence in their daily lives.
These days, smartphones are the primary avenue for consumers to express themselves. You can capitalize on this by helping users express themselves through your product. A good example are selfie campaigns that involve your product(s).
Different localities have different characteristics. One strategy that’s effective in one locale may fail miserably in another. So, it’s important to be aware of regional differences and shape tactics accordingly.
Among the preparations you need to do is to have a mindset for simplicity. Mobile screens and character space are relatively limited. So, forgo all fillers and stuffing. It’s best to get to the point quickly in most cases.
Another important thing is to know your target location(s). Location-specific advertising is just more effective in triggering action from mobile users. So, explore ways to use it for your campaign. If possible, personalize things. While using the consumer’s name has been in use for a long time now, new tools enable you to use other data to take customization a step further.
These are all substantial insights into utilizing mobile for this year and the near future. Stay informed about mobile marketing strategies and trends through online marketing resources like Marketing Digest (@mktgdigest).