Five Easy Ways to Drive Targeted Social Media Traffic to Your Website
Social media can be an extraordinary source of targeted traffic. Best of all, you can create a steady stream of social media traffic if you know how to make it happen. However, keep in mind that this requires consistent focus and hard work.
It’s also important to remember that boosting social traffic doesn’t happen overnight. It’s going to take time before you actually see results—which is why if you haven’t gotten started yet, you should definitely do it now. Listed below are five easy ways to attract more social traffic to your website:
- Create Professional Social Networking Profiles
It all begins with creating a professional and complete profile, regardless of the social network. Ensure that your profile makes you look like the professional that you are, and fill in the relevant categories. Most important of all, add links to all your pertinent websites, blogs, and social sites (if they are presentable), and personalize your social sites’ links as well.
- Create and Post Engaging, Well-Written Content
The biggest convenience of social media is that, for the most part, you can apply similar techniques across the various social networks. For example, while Facebook, LinkedIn, and Twitter may have little in common (aside from the social aspect), posting well-written and engaging content is the best way to increase social traffic across all these platforms.
Including links to valuable resources is another means of generating more social media traffic. Every time you write a new article or blog post; or add a new, useful resource to your website, be sure to post links on your social media sites as well. Along with the links, write short, attention-grabbing introductions that would make your visitors want to click on the links to find out more.
You should also come up with some questions to ask within your post, as this is a great way to generate engagement and get more traffic. Also, be sure to have social sharing icons on each of your blog posts, to make it easy for your visitors to share your posts with their followers.
By doing this, you’ll increase your social reach, and more people will have access to your posts (with its links), thereby driving more traffic to your site.
- Post New Content Consistently
Once you begin posting on your social media sites, you’ll need to post new content consistently. You won’t be able to steadily build traffic unless you consistently post new content that will engage your followers.
It is also important that you post targeted content to maintain a strong connection with your audience. Hence, you should avoid simply posting other people’s videos, random images, or links that have nothing to do with your target market. Just as importantly, you should avoid posting excessive amounts of “salesy” content. Instead, focus on building a reputation as a subject matter expert in your followers’ minds, and the sales will come.
- Join or Create Communities and/or Groups
Active communities and groups on social networks are a fantastic source of traffic. Start by creating a group, followed by joining other groups that are related to your area of interest. If you join groups, make sure they’re active, otherwise it would be a big waste of time.
You’ll be able to post your link updates in the groups as well. However, be sure you’ve reviewed the group rules before doing so. As has already been stated, it’s very important not to focus on “selling” your products or services. Instead, just casually engage with group members. If you take this approach, people will more than likely read your updates and ultimately click on your provided links.
- Engage With Others on Your Social Media Networks
Engagement is the true secret to social media success. By regularly engaging with others on your social networks, you’ll drive more traffic to your profiles and updates, which would ultimately increase traffic to your website.
How? By liking, commenting on, and sharing other people’s updates/posts. You can also ask and answer questions, address concerns, and solve problems whenever possible. In other words, by actively listening and engaging with your social media communities, you can achieve your end-goals.
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