Marketing Digest http://marketingdigest.com Mon, 24 Jul 2017 12:55:05 +0000 en-US hourly 1 Professional Web Design Insights for Startup Companies on a Budget http://marketingdigest.com/professional-web-design-insights-for-startup-companies-on-a-budget/ Mon, 02 Nov 2015 08:30:55 +0000 http://marketingdigest.com/?p=8237 A good website not only boosts your startup business’s visibility but also its credibility. For this reason, it makes sense to pay attention to the latest web design news and tips. With the right combination of smarts and creativity, you can build a website that works even when you’re on a tight budget.

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Professional Web Design Insights for Startup Companies on a Budget - Marketing Digest

 

Professional Web Design Insights for Startup Companies on a Budget

A good website not only boosts your startup business’s visibility but also its credibility. For this reason, it makes sense to pay attention to the latest web design news and tips. With the right combination of smarts and creativity, you can build a website that works even when you’re on a tight budget.

3 Ways to Do It Cheap

  1. Strike a deal. Do you have a skill set that you could trade for website design services? If you’re in marketing, for instance, you can provide content writing or broadcast email services to a design company that will build your website in exchange.
  1. Interns are free. By outsourcing some web design tasks to a skilled intern, you can save a lot more money. In return, the intern is able to further hone his web design skills and grow his portfolio. It’s a win-win situation for you both.
  1. Do it yourself. Some design companies sell templates that you can customize yourself. You can start with something simple but functional and wait until you have saved enough money for a more professional build. Or you may find yourself getting fond of it and ultimately take some web design courses. Be sure though to find a good hosting service provider, though, with a robust tech support team that responds to technical glitches right away.

4 Basic Elements of a Website

Now that you have an idea how to build a website for less, see to it that your website has at least these four of these basic elements that ensure marketing effectiveness.

  1. User-friendly navigation. There’s nothing more off putting than a disorganized website cluttered with a cobweb of menus that lead to nowhere. Keep your navigation menu clear and simple. Steer clear of jargon or fancy-sounding titles in an attempt to impress.
  1. A well-thought out main page. Never underestimate the importance of a finely crafted “About Us” page. Too often, companies give a vague description of their background and core business when they are supposed to highlight their credentials in this section.
  1. Accessible contact information. Create a separate contact page or insert the details in every single page on your website. Give readers a complete list of your touch points, e.g. email, fax and postal addresses, phone numbers, homepage URL, and social media accounts.
  1. Quality blog. Static websites don’t attract as many visitors as those with routinely updated blogs. People will appreciate your website better if you can share helpful information regarding your industry. If they need help more than what your posts can offer, they may even consider hiring you.

 

Want more web design insights? Check out top online sources like Marketing Digest.

 

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Web Design Tips: Design Websites for Humans, Not Search Engine Bots http://marketingdigest.com/web-design-tips-design-websites-for-humans-not-search-engine-bots/ Fri, 30 Oct 2015 06:46:17 +0000 http://marketingdigest.com/?p=8235 Did you know that a little design psychology can go a long way towards enhancing the user experience? Basic design psychology, as opposed to what many think, is relatively easy to implement. Here are some web design tips to make your website more engaging for a human audience.

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Web Design Tips Design Websites for Humans, Not Search Engine Bots - Marketing Digest

 

Web Design Tips: Design Websites for Humans, Not Search Engine Bots

Did you know that a little design psychology can go a long way towards enhancing the user experience? Basic design psychology, as opposed to what many think, is relatively easy to implement.  Here are some web design tips to make your website more engaging for a human audience.

  1. Make it pleasant to use. The font type and size must be readable. The contrast between colors must also be strong enough to stand out under different lighting conditions. Moreover, buttons or tabs have to be clickable on different phone types and thumb sizes. Lastly, there should be enough white space to make the design feel open and organized. Overcrowded lettering or elements placed tightly together are eye sores whereas excessively wide spacing gives the sense that there’s something lacking. Overall, the key is to find balance.
  1. Evoke emotion through visuals. Emotional connection is essential in promoting brand loyalty, and in terms of design, this is where photos and videos become relevant. The tone and mood should match your core values. For instance, if you’re selling leisure, you’d want visuals that depict enjoyment. Conversely, no matter how glum your line of service may seem (e.g. criminal law, debt financing), refrain from making things seem “heavier”. It’s all right to be factual, but try to use visuals that evoke positive feelings like hope, confidence, and even a bit of humor. Furthermore, the visuals should be of good quality; otherwise, your website may only end up looking lousy and cheap, which will certainly reflect on your brand.
  1. Enhance ease of navigation. People visit websites sometimes because they want to see what you offer, but more often, because they have a product in mind that they want to know more about. If those potential customers don’t find the information they seek right away, chances are they’ll jump to the next competitor who can make life easier for them, especially in time-sensitive purchase decisions. Therefore, you should streamline your navigation design to make it as simple and as direct as possible. Minimize clutter, drop-down options, chain links, and loading time. To determine how your new navigation affects users, test it out using a prototype first.

Considering visitor psychology in your design process can significantly boost your end results. By choosing the kind of design that is pleasing to the eye, evokes the desired emotion(s), and enhances ease of use, you can make every visit to your website infinitely more satisfying. Your audience may then be more likely to stay in touch with you, if not buy your product or refer new business to you.

You can find the latest web design news and tips on websites like Marketing Digest.

 

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Optimize your Website for Local Search Results http://marketingdigest.com/optimize-website-local-search-results/ Thu, 29 Oct 2015 09:50:48 +0000 http://marketingdigest.com/?p=8206 Google Maps Listings are free and may be worth your time to acquire more business and is in my opinion the most important of all online directory available that is free. If you have not heard the term "Citation Authority", its definition is if any mention of your business name, phone number, email address, really any "mention" of your business on any web page, anywhere online.

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Optimize your Website for Local Search Results - Marketing Digest 

Optimize your Website for Local Search Results

Google Maps Listings are free and may be worth your time to acquire more business and is in my opinion the most important of all online directory available that is free.

If you have not heard the term “Citation Authority”, its definition is if any mention of your business name, phone number, email address, really any “mention” of your business on any web page, anywhere online.

So you may now have listings Yelp, Foursquare, and etc. And these services provide a structured listing in a business directory know as a citation listing that will link back to your business.

If you’re interested in more online exposure and better ranking, having a structured citation is important. Having listing everywhere can help for branding because it’s really about having the best structure and not the most business listings. Allowing Google to optimize your maps may result to your business possibly appearing on other directory listings that automatically crawls and lists businesses.

Also, something that is very important that has correlation to your listing is the right domain which we will not cover here in detail. But I will only say this: the domain should at least give an indication as to what you do. If this is not so, and you already have a domain and website published and listed everywhere, we have a workaround. Give us a call and we can help you with that.

Quantity is not the deciding factor that will create high rankings, but it is the authority that builds the ranking. The reality about emphasizing on quantity first before authority is like having a peanut butter jelly sandwich without the jam.

Citation and attributes go hand in hand. Let’s look at what attributes are considered: Quality, Links, Website Authority, Reviews and Ratings, Images and Categories. It is a combination of these categories that help determine your authority.

The main components that you want consistent on all of your business listings should be the: Name, Website, Address, and Phone Number.

How a business listing’s authority from one directory to another is measured is something we call
domain authority and page authority. It is a rating system developed by MOZ which is pretty well-known in the Internet Marketing industry.

MOZ has free plugins that you can install in Chrome or Firefox where it will actually identify what the domain or page authority of a web page is. It cannot only tell you what your domain and page authority is but also of your competitors.

Google takes into account about 200 different factors that goes into their ranking algorithm that determines page ranking and domain ranking authority.

If you have a low page authority you should be able to improve it, but it will not be likely that you will move your listing into the number one position immediately.  At any rate, any improvement is good. And this will help you rank better in Google maps and Google My Business search results.

Another factor that helps build your authority is your backlink profile. Backlinks are links to your website from blogs, social media, public relations, and business directories. Business listings that you have created will receive some SEO juice going to your website which will help your overall page authority.

Sign up with different business directories using the links from the business directories and share your links to social, blogs and public release websites.

Sign up for my monthly newsletter and receive a list of business directories by visiting my website through my profile below.

This will you get started with the idea of creating trust and authority for your website by having links to Google My Business that will help you get listed on Google Maps. This not a quick fix and it will take some effort and consistency to get on Google Maps. Good luck!

 

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Content Marketing News Present Insights for Using Videos Effectively http://marketingdigest.com/content-marketing-news-present-insights-for-using-videos-effectively/ Tue, 27 Oct 2015 09:50:23 +0000 http://marketingdigest.com/?p=8225   Content Marketing News Present Insights for Using Videos Effectively Providing substantial and relevant content to your audience is a major part of building a strong online presence. You’ll find several ways to present information in content marketing news and one of the most effective is video. That’s probably not surprising. A picture is worth […]

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Content Marketing News Present Insights for Using Videos Effectively - Marketing Digest 

Content Marketing News Present Insights for Using Videos Effectively

Providing substantial and relevant content to your audience is a major part of building a strong online presence. You’ll find several ways to present information in content marketing news and one of the most effective is video. That’s probably not surprising. A picture is worth a thousand words and video expands on that exponentially. A few minutes of video can impart information equivalent to an hour of reading. Besides, video is more immersive as it engages both the eyes and ears.

The Power of YouTube

When it comes to video marketing, YouTube is today’s biggest scene. Next to Google, YouTube is the most searched site and its videos also appear on Google’s search results. This system helps greatly with SEO. The YouTube platform is also easy to use and versatile – you can direct viewers to your customized channel or embed videos right on your website.

Considerations in Using YouTube

Using YouTube does not guarantee successful video marketing – you need to use it properly. Animoto presents some questions to ask yourself as you venture into the platform.

One of the first considerations is the schedule of videos. How often and when should you upload a video? Uploading only when you feel like it is a bad idea. With regularly scheduled content, the existing audience know when to come back for new content. It’s also a good way to attract new audience.

You should also consider what the videos will be about. It should be relevant to your business and be useful to your audience. You can put up some promotional videos occasionally as long as they don’t overwhelm your educational ones.

You should likewise think about how you will stand out from the competition. Your competitors are probably already on YouTube, so it’s important to give people a reason to prefer your videos over the others.

Tactics to Use

After planning what to include in your videos, it’s important to know how to carry out your overall video marketing strategy. Content Marketing Institute (@CMIContent) lists four tactics for effective use of YouTube.

1. Produce lots of content. It is found that the top YouTube marketers have more videos than those at the bottom.

2. Integrate YouTube video with web content. This tactic allows better branding consistency, improves usability, and supports SEO.

3. Engage with the audience. Respond to comments, answer questions, and use feedback to plan future content.

4. Embrace YouTube advertising. The TrueView ads of YouTube, when done right, can reach the right audience and have great ROI.

 

For more content marketing insights, keep updated with resources, such as Marketing Digest.

 

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Improving Conversion Rates with Insights from Ecommerce Marketing News http://marketingdigest.com/improving-conversion-rates-with-insights-from-ecommerce-marketing-news/ Mon, 26 Oct 2015 09:39:30 +0000 http://marketingdigest.com/?p=8218 Conversion. Now that’s a word of great significance to any business. That’s the target in marketing efforts after all – to convert someone who learned of the business into a customer. Of course, online businesses are no exception and they can use information from e-commerce marketing news to improve their conversion rates.

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Improving Conversion Rates with Insights from Ecommerce Marketing News - Marketing Digest 

Improving Conversion Rates with Insights from Ecommerce Marketing News

Conversion. Now that’s a word of great significance to any business. That’s the target in marketing efforts after all – to convert someone who learned of the business into a customer. Of course, online businesses are no exception and they can use information from e-commerce marketing news to improve their conversion rates.

An article from Marketing Profs (@MarketingProfs)and another one from KissMetrics (@Kissmetrics) discuss a particular aspect of e-commerce sites: pricing pages. Many owners of online shops pay great attention to the landing page, which is important but should not be too much, that other parts of the site are forgotten. The structure of pricing pages influences how many visitors become customers, i.e. conversion. With the information from these articles, the optimization of pricing pages can be broken down as follows:

The Headline

For every web page, the headline is the one that draws the visitor’s eye. The pricing page has a clear purpose and the headline should match that along with its specific call to action. Some site owners or webmasters may be tempted to go for simple headlines, such as “Prices” and “Our Plans”. In such cases, the headlines serve only as a reminder where the visitor is. Headers should be more than that. They should be more engaging in order to reflect the visitors’ expectations and grab their attention right from the start.

The Number of Plans

The recommended number of pricing plans to present is 2-4. The minimum is not one because a single price option can lower conversion rates. In order to decide, people compare several options, and giving people only one makes it difficult for them to see why it’s a good choice. The maximum is four because people can easily scan and remember 3-4 items.

Highlighting One Option

Different pricing plans have different profitability. It’s important to highlight the most profitable option as this improves the click-through rates by serving as a guide for visitors to make a choice. Ideally, the highlighted option should be neither too cheap nor too expensive, with a statement that shows why it has the best value for money.

Included Information

To help the visitor compare plans, plans should be arranged in a comparison matrix that details the differences between each. It’s also good to support the page with testimonials and FAQs.

Of course, constant testing must be done to see what works best. The above are just guidelines, not solid rules. Get more e-commerce marketing insights from information resources, like Marketing Digest.

 

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Online Marketing News: Why Email Marketing is not Dead and How-To Tips http://marketingdigest.com/online-marketing-news-why-email-marketing-is-not-dead-and-how-to-tips/ Fri, 23 Oct 2015 03:40:54 +0000 http://marketingdigest.com/?p=8203 Much like rumors of SEO being dead, email marketing also gets the death scare from time to time, but hard facts and statistics from reputable online marketing sources thankfully refute these notions. According to survey from the Radicatti Group, there are currently over 4.1 billion email accounts today. That figure is expected to reach 5.2 billion by 2018, which only proves that email is still alive and kicking.

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Online Marketing News Why Email Marketing is not Dead and How-To Tips - Marketing Digest 

Online Marketing News: Why Email Marketing is not Dead and How-To Tips

Much like rumors of SEO being dead, email marketing also gets the death scare from time to time, but hard facts and statistics from reputable online marketing sources thankfully refute these notions. According to survey from the Radicatti Group, there are currently over 4.1 billion email accounts today. That figure is expected to reach 5.2 billion by 2018, which only proves that email is still alive and kicking. MarketingSherpa also found that 72 percent of consumers consider email as their main conduit of communication with companies. Marketers need to stop underestimating email and learn to use it to their advantage instead. Here are some useful tips:

Update Your Strategy

Perhaps the biggest reason people keep saying that email is dead is that it has changed drastically through the years. It’s no longer the same because like any other technology, it evolves. For instance, the rising numbers of mobile device users call for a mobile-optimized email campaign. An article from ExactTarget.com (@marketingcloud) titled “10 Tips to a Powerful Email Marketing Strategy” noted that users immediately delete emails if they can’t properly view it on their devices. Email marketing may change every year, which is why you should always remain in the know of the latest online marketing insights from sources like Marketing Digest.

Ask for Permission

Users will only treat your efforts as spam or junk mail if you don’t ask for their permission first. Seek approval before you send them marketing messages by letting interested users sign up. This will also give you the opportunity to gather more information about particular consumers so you can improve your products or services accordingly.

Personalize Campaigns

People appreciate brands that show interest in what they like. In that case, personalized emails for people who subscribe to can really improve the results of your email marketing. One good idea from a Forbes (@Forbes) article titled “Email Marketing Strategies You Can Borrow From Billion-Dollar E-Commerce Giants” is to personalize your offerings whenever you can by taking into account recommendations based on your visitor’s first purchase or lead source.

Promote Deals on Email

Nothing brings customers to your door faster than mentions of discounts, sales, and bargains. If you are only promoting your deals on social media, you’re missing out on a lot of opportunities. Moreover, most people would actually prefer getting information about deals through email rather than scrolling through thousands of posts on their News Feed for your offers.

 

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Local Marketing News: Grow Your Local Business with Local Marketing http://marketingdigest.com/local-marketing-news-grow-your-local-business-with-local-marketing/ Thu, 22 Oct 2015 09:35:56 +0000 http://marketingdigest.com/?p=8200 Local businesses definitely do not have it easy. They have to compete with large, multi-national corporations and every other small company in their industry. Success cannot be achieved overnight, but how you start out plays a big role in the long run.

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Local Marketing News Grow Your Local Business with Local Marketing - Marketing Digest 

Local Marketing News: Grow Your Local Business with Local Marketing

Local businesses definitely do not have it easy. They have to compete with large, multi-national corporations and every other small company in their industry. Success cannot be achieved overnight, but how you start out plays a big role in the long run. Fortunately, businesses don’t need to travel far and wide to build a loyal customer base; they just need to attract the potential customers in their area. In a local marketing news article titled “Why Service-Based Companies Need Local Marketing” from Business2Community (@B2Community), marketing expert Laura Lake said that companies should have a targeted marketing strategy in order to make their mark.

Start with Local SEO

Nowadays, consumers can do plenty of things online from paying their bills to shopping for products. You can use this to your advantage; in fact, many businesses today focus most of their marketing on Local SEO in order to attract new customers online. Basically, what local SEO can do for you is make sure that you appear on the map through local keyword research. Your targeted keywords, complete with your geographical information, can help potential customers find you faster. An article titled “Understand the Importance of Local Marketing” from About.com (@aboutdotcom) says local SEO should also be combined with old school marketing techniques like distributing flyers, handing out business cards, putting ads on billboards, and others.

Build a Consistent Brand

Before your brand becomes a household name, it has to be built and maintained properly. Brand consistency is something that customers look for, and it’s not as simple as slapping on your company logo on every product. Local marketing is one way to control your brand’s image while you are still growing the company. This will include making sure that all marketing efforts are consistent at a local level across all channels.

Increase Reach and Revenue

Once you have established your business locally, you can build upon that and try to expand your reach both online and offline. With more access to different marketing materials, you can reach more of your target customers all at once. It would also make introducing new products or services to your target market a lot easier. With increased range, you will be able to improve your revenue as well, especially if you start to break into the national market.

Local marketing is not only beneficial but also essential to small startups. Get more useful local marketing tips from online resources like Marketing Digest to help you achieve success.

 

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Create a Positive Online Presence with these Reputation Marketing Tips http://marketingdigest.com/create-a-positive-online-presence-with-these-reputation-marketing-tips/ Wed, 21 Oct 2015 09:49:37 +0000 http://marketingdigest.com/?p=8195 Some entrepreneurs mistakenly regard a lack of online reputation as a good thing, and a number of entrepreneurs who do monitor their reputations online fail to do so on a personal level. Marketers will need to step up their game and start taking action on protecting their brands’ online reputation with the following steps.

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Create a Positive Online Presence with these Reputation Marketing Tips - Marketing Digest 

Create a Positive Online Presence with these Reputation Marketing Tips

Some entrepreneurs mistakenly regard a lack of online reputation as a good thing, and a number of entrepreneurs who do monitor their reputations online fail to do so on a personal level. Marketers will need to step up their game and start taking action on protecting their brands’ online reputation with the following steps.

Vital Elements of a Reputation Marketing Strategy

To prevent negative reviews or mentions from destroying a brand’s reputation, marketers will need to help the company or business define an online identity early on, according to Martin Zwilling. In his article for Entrepreneur (@Entrepreneur) titled “6 Keys to a Positive Online Presence and Reputation, Zwilling listed down the keys in creating a positive online presence and reputation for brands. For one, marketers will have to help brands claim their identity on social media before someone else does and use it against them, since identity theft is as devastating to a business as it is for an individual.

Fresh and relevant blog posts should always be added on their websites on a regular basis. As Zwilling explains, blogging is the best way of helping brands establish themselves as an influencer. Marketers will also need to constantly monitor the web for any negative comments directed to a brand, and do what’s best to address them proactively and directly.

Ways on Building a Positive Reputation

Now that the vital elements have been introduced, what marketers need to do next is to follow these actionable reputation marketing tips from Peter Gasca. In his article for Entrepreneur titled “Take Control of Your Personal Reputation Online With These 6 Tips, getting control of a brand’s reputation has now become a necessity, and is something that can be done with a few simple steps.

First, marketers will need to ensure that brands have a unique yet consistent username and a personal URL across the web. This username should be secured on as many platforms as possible, be it on Facebook, Twitter, or LinkedIn, to ensure better SEO. Once the basics have been covered, marketers will then need to help brands set up a basic profile on each of their sites, including their name, location, and a consistent description of their business.

Gasca explains that, after all these have been accomplished, the next thing marketers will need to do is to create new profiles as new services and platforms come up, along with monitoring the brand’s name and reputation online. More importantly, marketers will need to keep up with the latest reputation marketing news from sources like Marketing Digest.

 

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Experts Share Social Marketing Insights on Ways to Drive Engagement http://marketingdigest.com/experts-share-social-marketing-insights-on-ways-to-drive-engagement/ Tue, 20 Oct 2015 09:36:12 +0000 http://marketingdigest.com/?p=8190 As marketing experts will suggest, achieving engagement with a target audience, or even with a single customer, should be all about establishing a meaningful interaction with them. Following the simplest rules of starting a conversation with consumers, engagement is achieved by opening and maintaining conversations and listening to what they have to say. With this in mind, marketers can utilize social media in interacting and engaging with a brand’s audience.

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Experts Share Social Marketing Insights on Ways to Drive Engagement - Marketing Digest 

Experts Share Social Marketing Insights on Ways to Drive Engagement

As marketing experts will suggest, achieving engagement with a target audience, or even with a single customer, should be all about establishing a meaningful interaction with them. Following the simplest rules of starting a conversation with consumers, engagement is achieved by opening and maintaining conversations and listening to what they have to say. With this in mind, marketers can utilize social media in interacting and engaging with a brand’s audience.

Questions Marketers Need to Ask Themselves

The biggest question marketers would undoubtedly have is: how can we build long-term relationships with customers using social media? Danyl Bosomworth, in his article for Smart Insights (@SmartInsights) titled “7 BIG questions to drive customer engagement“, says that there are other questions marketers will have to answer first.

First, do marketers have insights on a brand’s customers and their needs from online services? Businesses will undoubtedly have an existing group of loyal customers, but gaining new followers and turning them into buyers isn’t the end of a marketing strategy. Marketers will then need to learn how these people perceive a particular brand, and use these insights to do a better job in generating more sales.

Second, do marketers have the right tools and technologies to engage customers while improving their experience? Bosomworth suggests that, to achieve this, marketers should start building social objects and a sense of community to reaffirm the relevance of a brand. Not only will marketers deepen and improve customer experience, but they can also help consumers connect with others.

Engaging Customers on Social Media

Once the key questions are answered, marketers will then need to start implementing changes and tweaks on a brand’s existing social media marketing strategy. Ann Tran, in her article for Entrepreneur (@Entrepreneur) titled “The Rules of Engagement: 5 Ways to Connect on Social Media, shared meaningful social marketing insights and the best ways on using social media to connect with people.

For one, marketers can acknowledge comments, positive feedback, and retweets from consumers on Twitter by clicking the “favorite” button to make a connection with other people. Start engaging with consumers on Facebook by leaving meaningful or humorous comments on their posts, and see if they have responded.

More importantly, Tran suggests that, after establishing a connection with consumers online, brands should then maintain these connections offline. This can be done in several ways, be it through an event or a simple talk over coffee. Social media, after all, is not a one-way conversation, and it entails brands to join the discussion to truly drive audience engagement. Marketers can learn from these insights along with the latest social marketing news from trusted sources like Marketing Digest.

 

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Mobile Marketing Insights and More: Basic Tips for Startup Businesses http://marketingdigest.com/mobile-marketing-insights-and-more-basic-tips-for-startup-businesses/ Mon, 19 Oct 2015 07:20:22 +0000 http://marketingdigest.com/?p=8187 Small business owners have a lot of challenges to overcome. Trying to make a profit in a crowded market can be difficult, but one of the ways to make a business more competitive is to raise its visibility. This is where marketing campaigns enter the picture. The trouble with this is that it can be difficult to do your marketing properly on your own; there are many mistakes that you might make along the way. Thankfully, with the rise of the Internet and marketing companies, the task of promoting your business has become a lot easier.

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Mobile Marketing Insights and More Basic Tips for Startup Businesses - Marketing Digest 

Mobile Marketing Insights and More: Basic Tips for Startup Businesses

Small business owners have a lot of challenges to overcome. Trying to make a profit in a crowded market can be difficult, but one of the ways to make a business more competitive is to raise its visibility. This is where marketing campaigns enter the picture. The trouble with this is that it can be difficult to do your marketing properly on your own; there are many mistakes that you might make along the way. Thankfully, with the rise of the Internet and marketing companies, the task of promoting your business has become a lot easier.

Small Business Marketing Basics

Mobile marketing news sites like Marketing Digest have articles that can be helpful to you. For example, an article on Business2Community (@B2Community) describes exactly what any budding business owner needs when they are planning to start marketing their business online. Here are a few of the suggestions stated in the article.

First, you should claim your online profiles. Major business directories like Google and Yelp can raise your visibility with local search engines. Second, business owners should encourage reviews. One of the best ways to get the attention of the public is via word-of-mouth. This is mostly because it is more trustworthy and gives people an idea of what to expect from you. The next step to establish your online presence is to create a social media profile and your own website. These provide a point of contact for your customers and give you a venue for spreading information about your company. Finally, an e-mail campaign can help you directly connect with your customer base. Offer special coupons or distribute information via e-mail to ensure that people know about your company.

Further Tips

Additional mobile marketing insights can be gleaned from other articles. An article on Mashable (@mashable) gives some tips on how to develop the base that you built up. For example, the article advises that you focus on your target customer. Businesses usually have a particular demographic that they aim for. This is a much better approach than hoping to attract any potential customer; this gives you a chance to focus your resources and have a better idea on how your marketing campaign should go. Another tip that the article gives is to leverage your social media connections. Constant updates with interesting content ensures that potential customers would be able to relate and engage with you.

Raise Your Brand’s Visibility

Small businesses thrive when people know about them. Ensure your marketing campaign is a success by knowing what to do and being aware of any emerging marketing trends.

 

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