Facebook Overhauls PMD Program; Calls it “Facebook Marketing Partners”
Back in October, 2014, Facebook announced that its Preferred Marketing Developer (PMD) program was undergoing a revamp. According to the announcement, PMD will be rebranded to Facebook Marketing Partners in early 2015. Today, that change goes into effect.
The program was originally designed to help marketers find partners whenever they need support for their campaigns on Facebook. With the new Facebook Marketing Partners, finding “trusted partners who are great at what they need to do” becomes easier than ever as the social media giant is now allowing marketers to team up with organizations based on their specific needs, such as scaling ad campaigns or improving campaign insights.
“Facebook Marketing Partners is built on the idea that better partner matches improve performance for marketers,” the Facebook for Business team stated in the blog post announcing the update. “The program features hundreds of partners, new and existing, categorized based on the areas of expertise marketers need most.”
Simply put, the move aims to simplify the experience for both brands and agencies by leading brands to the agencies that provide the services they need.
Marketing companies can now view potential partners based on their expertise, including:
- Ad Technology
- Media Buying
- Facebook Exchange (FBX)
- Community Management
- Content Marketing
- Small Business Solutions
- Audience Onboarding
- Audience Data Providers
This revamped structure provides partners with a unified badge that signifies they’ve met the standards set by Facebook.
The revamp also offers marketers an improved matching tool which they can use to narrow down potential partners by specialty, industry, and country. In addition, Facebook said in October that it was enhancing access to its API in an effort to help developers create better tools to assist brands on the platform.
A number of organizations have already been recognized as Facebook Marketing Partners, including Simply Measured (@simplymeasured), BLiNQ Media (@BLiNQMedia), AdRoll (@AdRoll), and Salesforce (@salesforce). “Salesforce is announcing today that we’ve joined Facebook’s® new Facebook Marketing Partner program,” Gregg Johnson, SVP of Product Management at Salesforce, said. “We welcome this evolution in the program and hope it brings better recognition to the partner ecosystem across geographies, industries and product offerings.”
Visit the new Facebook Marketing Partners website to learn more about the program.
What are your thoughts on Facebook’s improved marketing partner program? Let us know in the Comments below.
Latest posts by Marketing Digest Writing Team (see all)
- How Taco Bell Struck Gold with Its Memorable Viral Marketing Campaigns - September 15, 2015
- Salesforce Marketing Cloud Releases New Instagram Marketing Tools - September 12, 2015
- Google Holds 64% of Total U.S. Desktop Search Engine Market Share - September 5, 2015