Drive More Traffic, Leads, and Sales with These Valuable SEO Tips
Organic search can be a key starting point for brands and marketers who want to reach their target market. According to a study released by the National Retail Federation (@NRFnews), search marketing (including SEO) was the most effective source for acquiring new customers for 85% of retailers last year.
Listed below are some valuable SEO tips you can apply to increase traffic to your website, boost lead generation and conversions, and increase profits for your business.
Fundamental SEO Tactics to Master in 2015
In his article for Search Engine Land (@sengineland), entitled “5 Essential SEO Techniques To Master In 2015,” Jim Yu listed down some of the ways marketers can improve their organic search initiatives. Yu advised brands and marketers to align their content and SEO departments to achieve maximum results.
While the best approach is still to begin with strategic content and apply SEO best practices in order to maximize the value and online visibility of the resulting content, many brands and marketers still struggle to achieve these ends.
To ensure that the content and SEO departments are working together to achieve a common goal, Yu suggests that managers establish a clear workflow—from content creation to optimization—for both technical and creative specialists to observe.
As for other major takeaways, Yu also advised brands and marketers to make mobile SEO a priority this year.
Optimize Your Website with Advanced SEO Techniques
Neil Patel (@neilpatel) recently wrote an article entitled “10 Advanced SEO Techniques That’ll Double Your Search Traffic”. This article lists down advanced fixes brands and marketers can initiate on their websites to double their search traffic. His first tip is for brands and marketers to audit their site framework to discover why they’re not getting enough search traffic and sales.
He also advises brands and marketers to create well-designed and well-optimized landing pages to improve lead generation and sales. It also wouldn’t hurt for brands and marketers to research the exact keywords their competitors are using, and use the gathered information to generate better content for their own sites. Finally, he advises brands and marketers to practice deep linking (i.e. using anchor text to link to other pages inside a blog or website).
Search engine optimization is an ever-evolving discipline that requires brands and marketers to keep up with latest best practices and changes initiated by the search engines. Fortunately, keeping up with SEO news and trends is made easier when you subscribe to websites like Marketing Digest.
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