Mobile-only Internet users have exceeded desktop-only Internet users in the United States for the first time in March 2015, reveals a recent report from comScore (@comScore).
The article, entitled “Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.,” reveals that, as of March 2015, the number of mobile-only Internet users has climbed over the past year to 11.3%, while the number of desktop-only Internet users has declined to just 10.6% (from 19.1% last year).
While it is safe to say that most of the U.S. population now consists of multi-platform users (who use both mobile and desktop to access digital media), the rise of mobile-only users indicates the vital role smartphones and tablets currently play in digital media consumption.
Unlike desktops, smartphones offer convenient access to massive amounts of information in pocket-sized devices. As these portable gadgets are further upgraded with impressively fast data speeds and lightweight materials, there’s no denying that smartphones and similar devices are more convenient to utilize compared to desktops.
This is why creating mobile marketing strategies for businesses and keeping up with the latest mobile marketing news are vital. To prevent your brand from falling behind, listed below are a few tips to remember when optimizing mobile-friendly websites:
Optimize Your Mobile Site with Unique Features
An article that recently appeared in Entrepreneur (@Entrepreneur), entitled “5 Ways to Maximize Your Mobile Marketing Strategy,” discussed some of the tactics that marketers can apply to optimize their mobile marketing strategies. The article notes that most mobile users are searching for information on-the-go and tend to be browsing for location-specific content. As you have a limited window to catch their attention, you can optimize your mobile site by including sales and special offers. Marketers can boost response rates even further by adding opt-in alerts to their mobile sites, which enable subscribers to receive alerts about new offers.
Meanwhile, brick-and-mortar establishments are advised to add their contact details, including maps, to help leads and customers find them. Consumers also expect mobile-friendly websites to adjust to their screens seamlessly, without them having to zoom in or squint to read the content.
As many mobile users are looking for timely and location-specific information, it’s best to follow a keyword strategy that combines location with keywords (ex: dentist Atlanta GA). Keyword phrases should be kept short, with three words being the optimal number.
And because mobile users are now using a broad range of mobile devices, it is important to ensure that your mobile site is compatible with the various devices used by your leads and customers.
If you would like to learn more tips, sites like Marketing Digest (@mktgdigest) offer the latest mobile marketing insights, with articles written by your fellow businessmen, entrepreneurs, and online marketing professionals.
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