Bing Ads Releases Update on Campaign Planner to Help Advertisers Maximize their Holiday Efforts
Bing has been very busy helping advertisers prep for the coming holiday shopping surge, launching its Campaign Planner tool in September of this year, and rolling out updates less than three months after.
The Campaign Planner tool is comprised of various functions that can help advertisers manage their campaigns easily. These include vertical and product trend analysis, as well as critical keyword research and competitive insights.
It works similarly to Google AdWords’ Keyword Planner tool, providing information from Yahoo and Bing. In order to provide a better campaign experience for advertisers, Bing Ads released a fresh update to this feature on December 3, 2014.
“Quite a few new elements have been added since it was first released in September of this year, making it an even more powerful tool for advertisers,” Chan Liu wrote in the official announcement. The post emphasized the key benefits advertisers can get from it, “as well as quick tips on leveraging the tool to maximize your holiday efforts.”
With week over week search volume percentage change, advertisers can be informed when a new search item is rising in the ranks. Furthermore, they have the option to add it as a new keyword for their campaign, or consider it a negative keyword. Advertisers can now also visualize product performance numbers within the last seven days, including advertising benchmarks such as average CPC. [See Figure 1]
Bing Ads encourages advertisers to click on the “Products” tab so that they can see what products are being searched the most by users. By displaying search volume differences between similar products, advertisers can adjust and target their campaigns based on consumer search trends and behaviors displayed on the tab. According to Bing, this can help guide “key business decisions.”
Additionally, advertisers can search for top keywords and select similar searches to add to their keywords list. They can also click on the “Search volume by location” and “Performance by Device” in order to determine where the searches are coming from. [See Figure 2]
Through actual and accurate data rather than estimated search index, the campaign planner tool allows advertisers to engage in more reliable keyword research.
On the other hand, the competitive insight feature of the Bing Ads Campaign Planner tool shows advertisers a maximum of 20 domain ad bids in a vertical or selected product group. This feature can provide them insights on where the most exciting opportunities for their products exist. [See Figure 3]
When using the Bing Ads Campaign Planner tool, advertisers should ensure they’re signed in to their Bing Ads accounts in order to access all of these new and upgraded features.
What do you think of these new and upgraded Campaign Planner features? How will they help you maximize your holiday efforts for your business?
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