Benefits of Social Wi-Fi for Local Brick & Mortar Businesses
You probably already know that Wi-Fi is available almost everywhere these days, which means it should be at your business as well. The costs of adding Social Wi-Fi are outweighed by the benefits, which includes an increase in customer satisfaction and revenue. Following are just a few of the benefits of social powered Wi-Fi for local businesses.
Social Wi-Fi Marketing
One marketing strategy that is making a buzz these days is referred to as “Social Wi-Fi” – Here’s how it works. Rather than just giving your Wi-Fi away, a missed opportunity, require customers to login via their social media accounts. This provides you with access to important information, like their email address. You can use the contact information to engage with your customers in real time, also sending out special promotions and discounts. A social Wi-Fi ROi strategy will help also attract, engage and convert consumers.
The Longer They Stay, the More Revenue You’ll Generate
Today’s consumers have come to expect free Wi-Fi and it applies to those that stop by your business as well. When you provide free Social Wi-Fi for your paying customers, they’ll spend more time in your establishment which means that they’ll end up spending more money. As a matter of fact, studies have shown that businesses have experienced a 72% success rate in increased sales by providing free Wi-Fi.
Increased Foot Traffic
Social Wi-Fi plays a crucial role in consumer buying behavior. A report from Accenture documented that 64% of consumers include Wi-Fi availability as part of the decision-making process before choosing a restaurant. Even the 45 + age group is influenced by the availability of free WiFi at an impressive 79%. This means that Wi-Fi can increase foot traffic – just make sure to advertise it where they can see it (signage, on your website and social media networks.).
Improve Customer Satisfaction
Meeting and exceeding consumer’s expectations today is important as is ensuring that your business is relevant and up to par with your competition. This includes offering free Wi-Fi. Most of us can’t go a full day without Wi-Fi so if you offer it you’ll be fulfilling an important need. Just think about how much these consumers will come to appreciate your business if you provide free Wi-Fi?
Social Wi-Fi Helps Develop a Sense of Community
Wi-Fi access doesn’t just provide individual customers with a good reason to linger at your business – it also provides a great reason for groups to assemble there. Networking groups. sports clubs, co-working teams and church groups are only a few examples of community groups that would frequent your business more often if you offer WiFi access. The added bonus of attracting community groups is that they’ll become regulars themselves and will more than likely spread the word about your business to friends, family and on their social sites.
Consumers today not only expect free Wi-Fi access, they often consider it a requirement when it comes to deciding which businesses to patronize. It’s been proven that the customers of small businesses that offer and actively promote free Wi-Fi were more likely to endorse these businesses via their social media networks. If you aren’t offering free Wi-Fi and taking advantage of a Social Wi-Fi ROi strategy, it’s time to reconsider because you’re probably losing sales along with the goodwill of your current customers.
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