Because of our experience, we understand several industries at a deeper level. This means that we get that there are nuances and sensitivities in some businesses that don’t exist in others. We know that some industries have governing bodies that dictate what they can say – and how they say it. And we know how easily something can be taken out of context – and just how important it is to ensure that this issue is avoided as much as possible!
Our expertise is in the development of a comprehensive and cohesive marketing strategy for your business, but it doesn’t stop there. Our team extends to experts in online marketing, including services such as search engine optimizations (SEO), pay per click campaigns (PPC), web design, social media, and online reputation management. We also have tons of experience in using offline marketing strategies.
In 1983, we were stuck in a recession. Job opportunities were scarce. So I decided that the solution was to create my own opportunities. I got on the phone and started contacting businesses, offering my services.
The rest, as they say, is history! I continued to gain experience in different industries and using different marketing techniques, honing my skills while becoming very well-versed in the nuances and challenges of a number of different industries.
My point of differentiation is that I work hard to help business owners understand that marketing success doesn't just happen - it requires thoughtful planning and execution, and appropriate ways to measure results.
Too often, business owners react to marketing offers "guaranteed" to give them results. But without understanding the need to develop an actual strategy, including timelines and budgets, they can most likely expect very little ROI. As a result, the marketing industry has taken a hit and has a very poor reputation.
My goal is to help educate business owners and help them to understand that simply buying into the latest shiny object is not going to deliver them the results they are looking for.
Nancy Boisvert has helped me orchestrate a strategic marketing shift this year and her expertise may be of service to you, those in your organization or clients who come to you with special needs. Nancy is an expert at strategic marketing and helped me take my 5 various and separate brands and tie them together into an overall comprehensive portfolio approach.
Additionally, she helped develop my website, LynnKitchen.co, as well as managing the strategic planning for the Cafe of Dreams marketing campaigns. I sincerely can and do highly recommend Nancy, especially when you need someone to help provide an objective top-down strategic view of your business, your marketing assets, and how to grow. And if clients are coming to you with complex problems, Nancy will make a great person to have on your team that you can partner with to help your clients achieve their objectives.
I am the owner and operator of a financial planning firm in Osoyoos, BC, conducting business in the community for the past 15 years.
About 2 years ago I was looking to hire a marketing person to help advance my business. It was at that time that I hired Nancy Boisvert as a consultant and she has been working with me ever since. During this time she conducted a variety of duties involving marketing, public relations, policies and procedures, securities compliance, and customer service. Nancy was very keen to learn all aspects of the business and even took the initiative to get herself licensed; in a very short time, I might add.
Since she joined our firm we have steadily grown all facets of our business but more importantly, we have further streamlined how we operate the business by systemizing the internal processes. This has increased our efficiency and increased our bottom line. Nancy’s coaching abilities have been greatly appreciated both by me and all staff.
Nancy has been an integral part of the success of my business and I am sorry to see her leave. Her flagrant charm and endearing personality will be sorely missed. She has truly touched the lives of everyone in our office and my extended client base. Her splendid behavior and caring attitude, in my opinion, far exceeds the expectations of any business owner.
I sincerely wish Nancy all the best in her future endeavors and I have made it clear to her that should she consider returning to Osoyoos, I would welcome her back to our organization with open arms.
Nancy was an instrumental part in turning our “mediocre” website into one that is both professional and captivating. This will greatly enhance our ability to attract new Members while affording our current Members continued ease to the information that they expect from Priddis Greens Golf and Country Club
Nancy’s extensive marketing vision has positioned Priddis Greens Golf and Country Club to be informative, entertaining, and most importantly, relevant for what our internal and external audience is looking for. It was a pleasure working alongside with Nancy for the timeline of this project, and I look forward to working with her again in the near future.