Every year brings new trends, especially in the world of content marketing. According to the latest content marketing news, businesses that hope to flourish online in 2015 would do well to know what trends consumers will be leaning towards this year. Mashable’s (@mashable) 10 Predictions for Content Marketing in 2015 says that consumer welfare will be the focus of this year’s content marketing efforts; that is, learning more about consumer interests, needs and culture so that businesses can mold their strategies accordingly. Businesses will want to understand the way users conduct their searches, such as keywords and related terms, trending topics or expectations about their brand. This will enable business owners and marketers to relate to their target audience better and determine how to hold their attention, and ultimately, their business.
Due to the increased demand in trustworthy information, current content marketing insights from Forbes’ (@Forbes) The Top 7 Content Marketing Trends That Will Dominate 2015 tells us to expect increased budgets for content marketing. Businesses have started to see the benefits (and even necessity) of having good content, and so are willing to achieve it. Consequently, job seekers will see a lot of opportunities for “data journalists” or “corporate storytellers,” which basically refers to content writers for websites and social media. Large companies are also expected to hire professional journalists to work as content editors and other related positions to create valuable articles. In line with this, videos, infographics and other media will also play a huge role in content presentation as online readers favor having more visuals over mere blocks of texts.
Another significant forecast in content marketing is remarkable business growth opportunity, as it fosters healthy consumer relationships while increasing market sales. For this reason, this area of internet trade will also witness how market consolidations will benefit from content marketing platforms, as advanced technologies define the sustainability of companies in the long run.
It is important for business owners to keep up with the latest developments in the digital marketing industry, provided by established and reliable online publications like Marketing Digest. Experienced writers from these online sources cover all reports and analyses in ecommerce, from responsive web designs to Google’s algorithm updates. The veracity of information is assured by the authors themselves, who are mostly entrepreneurs, businessmen and professionals from different market niches sharing their knowledge.
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- 2015 Predictions on Content Marketing to Watch Out For - May 30, 2015